SHAHID KAPOOR JOINS WONDERWORKS AS ZIGGY’S BRAND AMBASSADOR

WonderWorks Pvt. Ltd. has announced Bollywood star Shahid Kapoor as the brand ambassador for its packaged cake brand Ziggy. The new campaign, “Sabko Chahiye Wohi Ek, Ziggy Donut Cake,” highlights Ziggy’s playful appeal, aiming to deepen consumer engagement and accelerate growth across India with Kapoor’s youthful energy and family appeal.

WonderWorks Pvt. Ltd. has unveiled a major brand move by appointing Bollywood actor Shahid Kapoor as the face of its packaged cake brand Ziggy. The announcement comes alongside the launch of a new campaign built around the creative idea, “Sabko Chahiye Wohi Ek, Ziggy Donut Cake,” designed to capture the irresistible charm of Ziggy in a playful and entertaining manner.  

The campaign film showcases Ziggy’s unique attributes – its soft, spongy texture, donut shape, and rich chocolate cream filling – positioning it as a fun everyday treat that resonates with consumers across age groups. By bringing Kapoor on board, WonderWorks aims to elevate Ziggy’s visibility, foster deeper consumer engagement, and generate excitement among both customers and trade partners.  

Commenting on the association, Rohan Jain, Managing Director of WonderWorks Pvt. Ltd., said, “Ziggy was created with the vision of bringing something distinctive and exciting to the packaged cakes category. With Ziggy Donut Cake, we introduced a unique product format that combines the fun of a donut with the softness and indulgence of a cake. This association with Shahid Kapoor marks an important milestone in Ziggy’s next phase of growth as the brand looks to accelerate its reach and consumption across India. Known for his evergreen youthful energy, expressive screen presence and wide family appeal, Shahid is the perfect fit for the brand and we are super excited to have him as the face of our new campaign.”  

Kapoor’s involvement is expected to strengthen Ziggy’s cultural relevance, particularly among younger audiences who identify with his dynamic persona and versatile career choices. His ability to connect with families and youth alike makes him an ideal ambassador for a product that seeks to balance indulgence with everyday fun.  

The campaign’s central message, “Sabko Chahiye Wohi Ek, Ziggy Donut Cake,” reflects the brand’s ambition to establish Ziggy as a household favourite. By blending the familiar joy of a donut with the indulgence of a cake, WonderWorks has carved out a distinctive niche in the packaged cake segment. The creative execution underscores the product’s playful appeal, ensuring that Ziggy stands out in a competitive market.  

Industry observers note that the partnership with Kapoor signals WonderWorks’ intent to scale Ziggy nationally, building on its current momentum. The brand’s strategy hinges on combining innovative product formats with high-profile endorsements to capture consumer attention and drive consumption. With packaged cakes increasingly becoming part of everyday snacking habits, Ziggy’s positioning as a fun, indulgent treat could resonate strongly with evolving consumer preferences.  

As WonderWorks embarks on this new chapter, the collaboration with Shahid Kapoor is poised to amplify Ziggy’s reach and reinforce its identity as a brand that delivers joy, indulgence, and excitement in every bite. The campaign not only highlights the product’s unique qualities but also sets the stage for Ziggy’s journey towards becoming a staple in India’s packaged food landscape.