SUMIT CHAWLA JOINS USHA INTERNATIONAL AS VICE PRESIDENT FOR DIGITAL MARKETING

Usha International has appointed Sumit Chawla as Vice President, Digital Marketing. Bringing experience from Lenskart, Aditya Birla Fashion and Retail, DA MILANO and Arvind Internet, Chawla is expected to strengthen the company’s digital capabilities, brand positioning and customer engagement initiatives while supporting future business growth.

Usha International has appointed Sumit Chawla as Vice President, Digital Marketing, reinforcing its focus on strengthening brand presence and accelerating customer engagement through digital-led strategies.

Chawla joins the consumer products company with a diverse background spanning brand building, digital marketing, integrated campaigns, retail expansion and customer experience management. Over the course of his career, he has worked across consumer and retail sectors, developing expertise in driving brand awareness, supporting business growth and leading cross-functional teams in competitive market environments.

In his new role, Chawla is expected to play a key part in advancing Usha International’s digital marketing agenda, leveraging his experience in creating integrated campaigns and building strong consumer connections. His appointment comes at a time when brands across industries are increasingly investing in digital channels to deepen customer engagement and strengthen market visibility.

Prior to joining Usha International, Chawla served as Assistant Vice President, Marketing at Lenskart.com. During his tenure, he led integrated brand campaigns across global markets and managed a multidisciplinary team responsible for delivering marketing initiatives across multiple touchpoints. His experience at the eyewear retailer provided him with significant exposure to large-scale brand management and digitally driven customer acquisition strategies.

Before Lenskart, Chawla held several marketing leadership positions at Aditya Birla Fashion and Retail Ltd. Among his notable assignments was leading marketing for Jaypore, where he contributed to business growth through digital-first marketing initiatives and retail expansion efforts. His work focused on strengthening brand visibility and enhancing customer engagement while supporting the brand’s growth trajectory.

Chawla’s professional journey also includes roles at DA MILANO Leathers and Arvind Internet Limited, where he built expertise in brand strategy, partnerships, customer relationship management and digital marketing. These experiences helped shape a well-rounded marketing leadership profile that combines strategic thinking with execution across both online and offline channels.

Industry observers note that consumer brands are increasingly seeking marketing leaders who can effectively integrate digital innovation with broader business objectives. Chawla’s track record across fashion, lifestyle, retail and e-commerce sectors positions him as a seasoned marketer with experience in navigating evolving consumer behaviour and rapidly changing market dynamics.

His appointment is expected to further strengthen Usha International’s efforts to enhance customer engagement and expand its digital footprint. With extensive experience across leading consumer-facing organisations, Chawla brings a blend of brand-building expertise, digital marketing acumen and growth-oriented leadership that aligns with the company’s ambitions in an increasingly digital-first marketplace.