SUN NXT APPOINTS RAJIV RAJARAM AS HEAD OF CONTENT

Sun NXT has named Rajiv Rajaram as Head of Content, entrusting him with the platform’s creative and programming leadership. With 21 years of experience across streaming, film, radio, television and advertising, Rajaram’s appointment signals a strong push to expand Sun NXT’s content ecosystem with innovation, regional depth and storytelling expertise.

Sun NXT has announced the appointment of Rajiv Rajaram as Head of Content, a move that brings a seasoned creative leader to the forefront of its streaming ambitions. Rajaram, who has built a career spanning more than two decades across streaming, digital media, film, radio, television and advertising, will now oversee the platform’s content function, shaping its programming strategy and creative output.  

Rajaram’s most recent role was as Head of Content – Tamil at SonyLIV and Sony Pictures Networks India, where he worked extensively on Tamil content and original programming. His tenure there underscored his ability to balance regional storytelling with the demands of a national platform, a skill that will be crucial as Sun NXT continues to expand its footprint in the competitive streaming landscape.  

Prior to SonyLIV, Rajaram spent nearly eight years with Culture Machine Studios, where he held leadership positions across content and originals. His work there reflected a keen understanding of digital audiences and the evolving consumption habits that have reshaped entertainment in India. He is also the founder of Put Chutney, a Tamil digital media brand that carved out a distinctive voice in the online space, further demonstrating his flair for building content ecosystems from the ground up.  

Rajaram’s creative credentials extend beyond platform leadership. He is the creator of Meme Boys, SonyLIV’s first Tamil original series, which marked a significant milestone in regional streaming content. His background also includes screenwriting, advertising and voice-over work, with an extraordinary portfolio of more than 3,500 commercials across diverse media formats. This breadth of experience positions him uniquely to lead Sun NXT’s content strategy, blending commercial sensibilities with creative innovation.  

The appointment comes at a time when regional content is increasingly recognised as a driver of growth in India’s streaming sector. Platforms are investing heavily in original programming that resonates with local audiences while maintaining universal appeal. Rajaram’s track record suggests he is well placed to navigate this dual challenge, bringing both creative vision and operational expertise to Sun NXT.  

For Sun NXT, the move signals a commitment to strengthening its content leadership and expanding its library with distinctive programming. Rajaram’s appointment is expected to accelerate the platform’s efforts to deliver compelling stories that reflect cultural diversity while appealing to a broad audience base. His blend of entrepreneurial spirit, industry experience and creative acumen makes him a pivotal addition to Sun NXT’s leadership team, as the platform positions itself for the next phase of growth in the streaming era.