SWISS BEAUTY MARKS 13 YEARS WITH INCLUSIVE CAMPAIGN

Swiss Beauty has marked its 13th anniversary with “We Got You,” a brand film celebrating the many identities people embrace over time. Refreshing its tagline to reflect inclusivity, the campaign underscores the brand’s commitment to accessible innovation, self-expression and evolving beauty experiences for every version of its consumers.

Swiss Beauty, one of India’s fastest-growing cosmetics brands, has celebrated its 13th anniversary with the launch of a new brand film, “We Got You,” which traces the many identities a person moves through over the years and the makeup that has kept pace with each transformation.  

The film begins with a simple question: how many versions of ‘you’ have you been? It then journeys through thirteen years of Swiss Beauty’s product history, highlighting the everyday coverage of the Perfect Liquid Concealer, the confidence of Pure Matte and Power Of Black, the softness of Cute Nude, the longevity of Matte Fix, the colour play of Cream It Up, the precision of its eyeliner range, and the experimental shine of Holographic Eyeliner and Jelly Verse. The narrative builds to the anniversary line: “13 years. Millions of you. One promise. We got you.”  

Reflecting a more inclusive approach, the brand has refreshed its tagline from “We Got You, Girl” to “We Got You.” Mohit, Founder of Swiss Beauty, explained: “Thirteen years ago, we started with a simple idea: that good makeup shouldn’t be complicated or out of reach. What’s changed since then is not just our range; it’s the number of ways people express themselves, and we wanted the film and the tagline to reflect that. ‘We Got You’ isn’t about one version of our customer; it’s about all of them.”  

Shalini, AVP at Swiss Beauty, added: “At Swiss Beauty, our vision has always been to democratise global beauty innovation for the Indian consumer. As beauty continues to evolve into a powerful form of self-expression, our focus remains on anticipating emerging trends, listening closely to our community, and creating products and experiences that are relevant, inclusive, and accessible. ‘We Got You’ is more than a campaign; it reflects our promise to stand by every individual through every version of themselves, empowering them to express their identity with confidence. As we celebrate 13 years, this milestone is not just about looking back at how far we’ve come, but about reaffirming our commitment to shaping the future of beauty in India.”  

Over the past thirteen years, Swiss Beauty has built its presence by combining trend-led innovation, thoughtfully developed products and accessible luxury for a generation that views beauty as a form of self-expression. The anniversary campaign embodies this approach, weaving together technology, creativity and storytelling to celebrate the evolving relationship between the brand and its consumers.  

As Swiss Beauty enters its next chapter, the campaign looks ahead with the same promise that has defined its journey from the beginning: to continue creating beauty experiences that evolve with every new version of the people it serves.