China
WPP SECURES GLENFIDDICH’S CHINA MANDATE TO DRIVE INTEGRATED GROWTH STRATEGY
WPP has been appointed the integrated marketing partner for Glenfiddich in China, with WPP Media and VML leading efforts. The collaboration aims to...
AARDMAN APPOINTS CAA BRAND MANAGEMENT TO DRIVE ASIAN EXPANSION
Aardman has named CAA Brand Management to oversee brand licensing, partnerships, live experiences and promotions across Japan, China, Taiwan, Hong Kong and Macau...
PUBLICIS GROUPE EXPANDS LUXURY AMBITIONS IN CHINA WITH MARC LECLERC APPOINTMENT
Publicis Groupe has expanded its luxury practice in China, appointing Marc Leclerc as head of Publicis Luxe China. The move strengthens its integrated...
MCDONALD’S CHINA TURNS MERCEDES-BENZ INTO GIANT BIG MAC REPLICA
McDonald's China transforms a Mercedes-Benz into a giant Big Mac replica, promoting its new drive-thru service. The creative stunt combines luxury and convenience,...
Starbucks’ New Brew in China: A Bold Shift, Not a Retreat
Starbucks is selling a majority stake in its China business to Boyu Capital for about $4 billion, valuing it at over $13 billion....
