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Tuesday , 18 August 2026
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15 Articles
Campaigns

COCA-COLA LAUNCHES ‘THE WORLD WILL WAIT’ CAMPAIGN

Coca-Cola, in partnership with WPP Media, has unveiled its new global campaign, ‘The World Will Wait’. Targeting Gen Z and Millennials, the initiative...

CreativeVideo of the Day

COCA-COLA UNVEILS UNIFIED GLOBAL IDENTITY

The Coca-Cola Company has introduced a refreshed global visual identity spanning more than 200 markets. Developed with JKR, The Superultrarare and Brody Associates...

Brands

COCA-COLA AND POP MART’S LABUBU DOLL JOIN FORCES FOR FIFA WORLD CUP 2026

Coca-Cola has unveiled a striking collaboration with POP MART’s viral Labubu Doll IP for the FIFA World Cup 2026 across Canada, Mexico and...

Campaigns

COCA-COLA AMPLIFIES FAN PASSION WITH ‘THE LOST VOICES’

Coca-Cola has launched ‘The Lost Voices’, a FIFA World Cup campaign by Ogilvy India that celebrates the raw passion of Indian football fans....

Video of the Day

COCA-COLA INVITES FANS TO ‘FEEL IT ALL’ AT FIFA WORLD CUP

Coca-Cola’s latest FIFA World Cup campaign, ‘Feel It All’, captures the unpredictable emotions of football, from heartbreak to triumph. Positioned as the brand...

APPOINTMENT

SANGITA DURBHA GOPINATH JOINS HINDUSTAN COCA-COLA BEVERAGES

Sangita Durbha Gopinath has joined Hindustan Coca-Cola Beverages as National Manager – External Communications, based in Bengaluru. She moves into an in-house corporate...

BrandsTop 10 of the WeekTop Creative Works

COCA-COLA’S WORLD CUP GRID TURNS DESIGN INTO POETRY

Coca-Cola’s World Cup 2026 campaign, “Poetics of Design,” builds on the Arden Square to create a flexible grid system. Forty-eight collectible cans balance...

Brands

G-SHOCK × COCA-COLA: A COLLABORATION THAT FEELS INEVITABLE

The new G-SHOCK × Coca-Cola limited edition proves that the strongest collaborations go beyond logos. Drawing inspiration from Coca-Cola’s iconic contour glass bottle,...

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