storytelling
SUN NXT SHORTS: A BOLD NEW CHAPTER IN MICRO-DRAMA STORYTELLING
Sun NXT has entered the micro-drama arena with Sun NXT Shorts, launched one week ago. Anchored by a vast library, screen‑specific formats and...
FROM MUSIC VIDEOS TO MANAGING DIRECTOR: JONATHAN GERARD ON THE ART OF THE HUSTLE, STORYTELLING AND MAKING GREAT WORK
Jonathan Gerard, newly appointed Managing Director of Heckler Singapore, reflects on his journey from directing music videos to leading a creative studio. He...
MAHINDRA THAR ROXX CAMPAIGN REDEFINES SUV STORYTELLING
Mahindra Group has unveiled a fresh campaign for the Thar Roxx, created by The Womb and featuring Abhay Deol and Amyra Dastur. Moving...
MERCEDES-BENZ TURNS INDIA INTO STORYTELLING CANVAS FOR 140TH ANNIVERSARY
Mercedes-Benz has brought India into the spotlight of its global 140th anniversary celebrations with its ‘140 Years. 140 Places.’ campaign. The initiative takes...
COLLECTIVE ARTISTS NETWORK LAUNCHES AGENTIC CANVAS TO REDEFINE AI STORYTELLING
Collective Artists Network has unveiled Agentic Canvas, a bold expansion of its Galleri5 AI Studio, positioning the platform as a transformative force in...
VIVO INDIA’S ‘SWITCH OFF’ FILM URGES FAMILIES TO RECONNECT BEYOND SCREENS
Vivo India’s latest campaign, created with FCB India and directed by Ram Madhvani, highlights the emotional cost of digital distraction. The film portrays...
THREE MORE JURY CHAIRS ANNOUNCED FOR ABBY AWARDS 2026
The Ad Club has named Senthil Kumar, Raj Kamble and Niraj Ruparel as jury chairs for the Integrated, Outdoor and Technology categories at...
TASTIES BRINGS RETRO-MODERN ENERGY TO BREAKFAST TABLES
French cereal brand Tasties, created by Huy Hoang and Khanh Khuat, reimagines breakfast with vibrant Retro-Modern design, natural crunch, and storytelling packaging. Each...
