TOBE ONLINE APPOINTS YVS SATYANARAYANA MURTHY AS CHIEF STRATEGY OFFICER

ToBe Online has named YVS Satyanarayana Murthy as Chief Strategy Officer, entrusting him with market expansion, partnerships, ecosystem development, and long-term growth. With over three decades of leadership across media, advertising, and digital transformation, Murthy will align product, technology, and commercial strategies to strengthen ToBe’s mission of building trusted digital infrastructure.  

ToBe Online has announced the appointment of YVS Satyanarayana Murthy as Chief Strategy Officer, a move that underscores the company’s ambition to embed trust at the heart of the digital advertising and creator economy. In his new role, Murthy will lead strategic initiatives spanning market expansion, partnerships, ecosystem development, and long-term business growth. Working closely with the leadership team, he will help align product, technology, and commercial strategies as ToBe continues to build trusted infrastructure for the digital economy.  

Founded on the belief that trust must be a core component of digital infrastructure rather than an afterthought, ToBe Online has positioned itself as a pioneer in making digital trust measurable, scalable, and actionable. Murthy’s appointment reflects the company’s commitment to strengthening this mission at a time when the digital economy is rapidly evolving.  

Murthy brings more than three decades of leadership experience across media, advertising, content, influencer marketing, business strategy, and digital transformation. At WPP Media (formerly GroupM), he led the India business for GOAT, the influencer marketing arm, and WPP Motion Entertainment, driving strategic growth, market expansion, and client partnerships. His career also includes leadership roles at Radio Indigo and Radio City, where he successfully built businesses and guided teams through periods of significant industry transformation.  

Commenting on the appointment, ToBe Online highlighted Murthy’s proven track record in shaping businesses and fostering innovation across diverse sectors. His expertise is expected to play a pivotal role in advancing ToBe’s vision of creating trusted, scalable solutions for the digital advertising and creator economy.