Year: 2025
OREO AND BRAND SOCIETY TURN A CLASSIC COOKIE INTO A NEW CHRISTMAS RITUAL
Oreo partnered with Brand Society to elevate the cookie from a baking ingredient to a cherished holiday tradition. The campaign reimagines Oreo as...
HALDIRAM’S EXPLORES BRINGING U.S. SANDWICH CHAIN JIMMY JOHN’S TO INDIA
Haldiram’s has begun early discussions to introduce American sandwich chain Jimmy John’s to India, signaling a potential shift in the country’s fast-growing QSR...
LG2 Group Appoints Maxime St-Pierre to Lead AI and Digital Transformation Across Its Expanding Agency Network
LG2 Group has named CBC/Radio-Canada veteran Maxime St-Pierre as partner and EVP of technology and AI, as well as EVP of strategy and...
INDIA LAUNCHES ARTIFICIAL INTELLIGENCE ASSOCIATION OF INDIA TO LEAD ETHICAL AND INCLUSIVE AI GROWTH
India has launched the Artificial Intelligence Association of India (AIAI), the country’s first dedicated AI industry body, led by National Convenor Dr. Sandeep...
UNITED NATIONS OPENS APPLICATIONS FOR 2025 YOUNG PROFESSIONALS PROGRAMME, INVITING GLOBAL TALENT TO JOIN THE UN SECRETARIAT
The United Nations is accepting applications for its 2025 Young Professionals Programme until 14 December 2025. The competitive initiative recruits highly qualified young...
FIJI AIRWAYS UNVEILS FIRST SONIC BRANDING, TURNING “WELCOME TO OUR HOME” INTO A MUSICAL EXPERIENCE
Fiji Airways has introduced its first-ever sonic branding, created with Havas Host, blending iTaukei, Fijian Hindi, and English to reflect the nation’s culture....
LUSTUCRU REINVENTS ITS ICONIC PASTA PACKAGING WITH A PROUDLY FRENCH, SUSTAINABLE REFRESH
Lustucru has unveiled a refreshed pasta packaging designed by Lonsdale, emphasizing its French heritage with the “Origin’ Info” seal and a vivid trompe-l’œil...
ULCCS LEADER T.K. KISHORE KUMAR BECOMES FIRST MALAYALI VICE-CHAIRMAN OF ICAE ASIA-PACIFIC
T.K. Kishore Kumar of ULCCS has been elected Vice-Chairperson of the ICAE, becoming the first Malayali to hold the post. A key figure...
THE ELEPHANT ROOM JOINS DO.AGENCY’S GLOBAL MICRO-NETWORK TO ADVANCE INDIE CREATIVE POWER
London agency The Elephant Room has partnered with global micro-network DO.Agency, marking a major step toward offering independent, audience-led creativity at international scale....
AVAADA GROUP LAUNCHES ALWAYS CLEAN, ALWAYS ON CAMPAIGN HIGHLIGHTING CRITICAL ROLE OF RELIABLE CLEAN ENERGY
Avaada Group’s new campaign, Always Clean, Always On, underscores the growing energy demands of AI-driven industries, automated manufacturing, and data centres. Premiering on...
