Warner Bros. Discovery has named Neeraj Jha as Head of Sports Business for India and South Asia. With over 25 years of experience in sports media, rights and monetisation, Jha will oversee strategic growth, partnerships and fan engagement. He currently heads Eurosport South Asia and has been with the company for six years.
Warner Bros. Discovery has announced the appointment of Neeraj Jha as Head of Sports Business for India and South Asia, marking a significant leadership move in the company’s regional sports strategy. Jha, who shared the development on LinkedIn, expressed his enthusiasm about the new role, stating, “I’m happy to share that I’m starting as Head of Sports Business (Warner Bros. Discovery) – India & South Asia at Warner Bros. Discovery.”
The appointment comes at a time when the sports media landscape in India and South Asia is undergoing rapid transformation, driven by digital consumption, expanding fan bases, and the growing importance of live sports as a premium content category. Jha’s extensive background positions him to navigate these shifts and strengthen Warner Bros. Discovery’s foothold in the region.
With more than 25 years of experience across sports media, leagues, rights management and content-led monetisation, Jha has built a career defined by innovation and scale. His expertise lies in creating and expanding sports intellectual properties, forging strategic partnerships, and nurturing fan ecosystems across broadcast, digital and live platforms. This blend of commercial acumen and audience engagement is expected to play a pivotal role in Warner Bros. Discovery’s ambitions to deepen its sports portfolio in India and South Asia.
Jha’s association with Warner Bros. Discovery spans six years, during which he has headed Eurosport in South Asia. Under his leadership, Eurosport has sought to carve out a distinctive space in a competitive market dominated by cricket, while also catering to audiences interested in diverse sporting disciplines. His tenure has been marked by efforts to broaden the appeal of sports content, balancing global properties with regional relevance.
Beyond his work with Eurosport, Jha’s career reflects a wide-ranging engagement with sports governance, commercial negotiations and execution across both Indian and international markets. He has been involved in structuring rights deals, developing monetisation strategies, and ensuring that sports properties resonate with audiences while delivering value to stakeholders. This experience is particularly relevant as Warner Bros. Discovery looks to consolidate its sports offerings and compete in a market where rights acquisition and fan engagement are critical differentiators.
India and South Asia represent one of the most dynamic sports markets globally, with cricket continuing to dominate but other sports steadily gaining traction. The rise of leagues in football, kabaddi, and emerging formats has created opportunities for broadcasters and digital platforms to diversify their portfolios. Jha’s appointment signals Warner Bros. Discovery’s intent to not only participate in this growth but to actively shape it. His track record of building scalable sports IPs and driving partnerships suggests a focus on long-term sustainability rather than short-term gains.
The move also underscores Warner Bros. Discovery’s commitment to strengthening its leadership team in the region. As global media companies increasingly view India and South Asia as strategic growth markets, the competition for talent and rights has intensified. By elevating Jha to this role, Warner Bros. Discovery is banking on his deep understanding of the regional sports ecosystem and his ability to align global ambitions with local realities.
For Jha, the new role represents both a continuation and an expansion of his journey within Warner Bros. Discovery. Having already steered Eurosport’s presence in South Asia, he now takes on a broader mandate that encompasses the company’s entire sports business in the region. His challenge will be to integrate Warner Bros. Discovery’s global strengths with the unique demands of the South Asian market, ensuring that the company remains relevant to fans while delivering commercial success.
As the sports industry continues to evolve, Jha’s appointment is likely to be closely watched by peers and competitors alike. His leadership will play a crucial role in shaping Warner Bros. Discovery’s sports narrative in India and South Asia, a region where passion for sport is matched only by the scale of opportunity.
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