GEETAJ CHANNANA STEPS INTO CHIEF CORPORATE COMMUNICATIONS ROLE AT VIVO INDIA  

Geetaj Channana has been appointed Chief Corporate Communications Officer at vivo India, marking a new chapter in his two-decade career across journalism, public relations, and corporate leadership. Since joining vivo in 2020, he has aligned communications and CSR with business strategy, driving impactful initiatives and strengthening the brand’s narrative.  

Geetaj Channana’s appointment as Chief Corporate Communications Officer at vivo India reflects both the evolution of his own professional journey and the growing importance of strategic storytelling in the technology sector. With over two decades of experience spanning journalism, public relations, digital communications, and corporate leadership, Channana brings a rare blend of editorial precision and brand-building expertise to one of India’s most competitive markets.  

His career began in technology journalism, with stints at CyberMedia, IDG and NDTV. Those formative years sharpened his instinct for clarity, credibility and insight—qualities that continue to shape his approach to communication today. Transitioning into public relations, he worked with MSL under the Publicis Groupe and later with Archetype (formerly Text100), where he partnered with global technology brands on integrated communications and reputation management. These roles gave him a front-row view of how narratives can influence consumer perception and corporate reputation in an industry defined by rapid innovation and constant disruption.  

Since joining vivo India in 2020, Channana has steadily expanded the scope of corporate communications and CSR, aligning them closely with business strategy. His tenure coincides with a period of transformation for the brand, as vivo has sought to move towards premiumisation and deepen its consumer connect. In this context, communications have not merely been about visibility but about credibility, responsibility and resonance.  

Among the initiatives he has spearheaded are the vivo India Impact Report, which provides a transparent account of the company’s social and environmental footprint, and vivo Tech Day, designed to showcase innovation and thought leadership. Campaigns such as vivo Switch-Off, encouraging digital well-being, and vivo Ignite, aimed at fostering creativity, reflect a commitment to engaging with consumers beyond product features. Meanwhile, programmes like vivo for Education and the vivo Newsroom have reinforced the company’s role as a responsible corporate citizen, investing in community development and sustainable practices.  

These efforts highlight Channana’s belief that corporate communications must go hand in hand with social responsibility. In his view, a strong brand narrative is not built solely on marketing campaigns but on actions that demonstrate accountability and empathy. By embedding CSR into the communications framework, he has helped vivo India craft a voice that is structured, credible and socially attuned.  

His new role as Chief Corporate Communications Officer formalises this trajectory, placing him at the helm of a function that is increasingly central to business success. In a market where technology brands compete not only on innovation but also on trust, reputation and cultural relevance, the ability to tell a compelling story becomes a strategic advantage. Channana’s appointment signals vivo India’s recognition of this reality and its intent to strengthen its corporate voice further.  

Reflecting on his journey, Channana acknowledges the influence of his journalistic roots. The discipline of reporting—grounded in facts, clarity and context—continues to inform his work, ensuring that communication remains authentic and insightful. At the same time, his experience in public relations and corporate leadership has equipped him with the tools to navigate complex stakeholder landscapes, balancing consumer expectations with business imperatives.  

As vivo India continues to expand its footprint in the premium smartphone segment and deepen its engagement with Indian consumers, Channana’s leadership in communications and CSR will be pivotal. His appointment underscores the growing recognition that corporate communications is not a peripheral function but a strategic driver of brand equity and social impact.  

For Channana, the new role is both a culmination of his diverse professional journey and a fresh opportunity to shape narratives that matter. In an industry where technology touches every aspect of daily life, his challenge will be to ensure that vivo’s story is not only heard but also trusted, respected and remembered.