MIONETTO ENTERS READY-TO-SERVE MARKET WITH ORANGE SPRITZ APERITIVO

Mionetto is launching its Orange Spritz Aperitivo RTS in April 2026, combining sparkling wine expertise with citrus and botanicals. Available in alcoholic and alcohol-free formats, the ready-to-serve spritz targets convenience-led occasions, travel retail, and impulse purchases, reinforcing Mionetto’s Italian heritage while tapping into the global aperitivo trend.  

Mionetto, the renowned Italian sparkling wine producer, is stepping into the ready-to-serve category with the launch of its Orange Spritz Aperitivo RTS, a move that underscores the brand’s ambition to capture new consumption occasions and strengthen its presence in convenience-driven markets. Rolling out internationally from April 2026, the new offering combines Mionetto’s sparkling wine expertise with vibrant orange and botanical notes, delivering a pre-mixed spritz designed for ease, portability, and lifestyle appeal.  

The Orange Spritz Aperitivo is positioned around the concept of “pop, pour and cheers,” reflecting the rising demand for premium ready-to-drink options that balance quality with convenience. With the aperitivo trend continuing to gain traction worldwide, Mionetto’s entry into the ready-to-serve segment is both timely and strategic. The brand is targeting travel retail and impulse-driven environments, where consumers increasingly seek products that are simple to serve yet sophisticated in taste.  

The range includes two variants: an alcoholic version at 5.9% ABV and an alcohol-free alternative, broadening its appeal to a wider audience. This dual offering reflects the growing importance of inclusivity in beverage innovation, catering to both traditional spritz enthusiasts and those opting for mindful, non-alcoholic choices. The product will be available in two formats – a standard 0.75L bottle for sharing and a smaller 0.2L size designed for on-the-go consumption.  

Crafted with 100% natural flavours, the Orange Spritz Aperitivo blends Prosecco with citrus and botanicals to create a refreshing, vibrant profile. The packaging reinforces Mionetto’s distinctive “Orange Soul” identity, designed to stand out on shelf while celebrating the brand’s Italian heritage. This visual consistency not only strengthens brand recognition but also ensures the product resonates with consumers seeking authenticity and style.  

The launch will begin in key European markets including Germany, Poland, Austria, the Baltic countries and the Czech Republic. These regions represent strong growth opportunities for aperitivo culture, where social drinking rituals and convenience-led formats are increasingly popular. Mionetto plans to support the rollout with marketing and trade activations, ensuring visibility and engagement across retail channels.  

Globally, the aperitivo category has been gaining momentum, driven by consumer interest in lighter, sociable drinking occasions and the rise of premium ready-to-drink formats. Mionetto’s move into ready-to-serve spritz aligns with this trend, offering a product that is both versatile and accessible. By combining its sparkling wine expertise with contemporary consumer preferences, the brand is positioning itself at the intersection of tradition and innovation.  

For Mionetto, the Orange Spritz Aperitivo RTS is more than a product launch; it is a statement of intent. By embracing convenience without compromising on quality, the brand is expanding its reach into fast-growing segments while reinforcing its reputation as a leader in sparkling wine. As aperitivo culture continues to flourish, Mionetto’s ready-to-serve spritz is poised to become a fixture in both everyday and celebratory moments, offering consumers a taste of Italian conviviality wherever they are.