EMOTIVE APPOINTS CLÉMENT SIMON TO LEAD SOCIAL & CONTENT

Independent creative agency Emotive has appointed Clément Simon as Head of Social & Content, strengthening its integrated, earned-first approach with a leader known for translating cultural insight into business impact. Simon’s arrival follows strong momentum for the agency, including new business wins and a growing roster of cross-category brands.

Emotive has signalled its intent to sharpen its cultural edge with the appointment of Clément Simon, who steps into the newly created role of Head of Social & Content. With a career spanning Paris, London and Sydney, Simon has built a reputation for helping brands show up authentically in the spaces where culture is shaped and shared. His most recent role was Social Strategy Director at M+C Saatchi Sydney, where he led award-winning strategies for major clients including CommBank, ART, Woolworths, Lifeblood and the Minderoo Foundation.

“Social is more than a channel – it’s the clearest signal of, and gateway to culture,” Simon said. “The best ideas now operate at the intersection of Brand, Social and Influence; earning attention and driving participation. In a world where people are voraciously consuming content, it’s no wonder brands are hungry for better, more strategic, scroll-stopping chips.”

Simon will collaborate closely with Executive Strategy Partner Sebastian Revell and Head of Earned Creative Jessica Cluff, both of whom joined Emotive last year to sharpen its focus on culture-first ideas. Revell welcomed Simon’s appointment with characteristic flair: “I’m feeling much fuller now we’ve landed the hottest chip going. He brings huge value strategically, with his expertise in building engaging and innovative social and content strategies. This is an operator who understands both platform behaviour and where culture is heading.” Cluff echoed the sentiment, noting that every brief now demands “smart, strategic social thinking and best-in-class creative execution across organic and paid.”

The appointment comes at a time of strong momentum for Emotive. The agency has recently secured new business wins with Google Pixel, North and El Jannah, adding to a roster of more than 20 brands across categories. This growth is underpinned by a market-leading client tenure of 4.7 years, reflecting the agency’s ability to deliver sustained value. By investing in earned-first capabilities and bringing Simon into the fold, Emotive is positioning itself to meet the rising demand for social strategies that not only capture attention but also earn a place in people’s lives.

For Simon, the opportunity lies in helping brands navigate the increasingly complex social landscape with ideas that resonate at the intersection of culture and community. For Emotive, his appointment represents both a consolidation of its cultural strategy and a signal of intent to continue expanding its influence in the earned-first space. Together, they aim to craft work that is not only scroll-stopping but also enduring in its impact.