SUNTORY WHISKY TOKI WINS SPECIAL PRIZE AT YATTE MINAHARE AWARDS

Suntory Whisky Toki has been honoured with the Special Prize at the Yatte Minahare Awards in Japan, recognising its bold growth in the premium Japanese Whisky category. The accolade coincides with Toki’s expansion into Singapore through “Toki Time” and its Gold win at the 2024 International Spirits Challenge.  

Suntory Global Spirits has once again demonstrated the enduring power of its founding philosophy, Yatte Minahare—the spirit of “just go for it”—with the announcement of this year’s Yatte Minahare Awards in Japan. Convened annually by Suntory Holdings Limited, the awards celebrate projects across the group that embody bold ambition, innovation, and the courage to take on challenges.  

Among the standout achievements recognised this year was Suntory Whisky Toki, which received the prestigious Special Prize. The award highlights the brand’s accelerated growth in the premium Japanese Whisky category, a sector that has seen increasing global demand and appreciation. For Suntory, the recognition is not only a testament to the team’s dedication but also a reflection of the brand’s ability to capture the imagination of whisky enthusiasts worldwide.  

Toki’s success story is unfolding rapidly. The House of Suntory recently introduced the brand to Singapore through Toki Time, a cultural experience designed to immerse consumers in the essence of Japanese hospitality and craftsmanship. Hosted at two of the city’s leading cocktail destinations, Pop City and The Terrace at Barrel, the launch offered guests a taste of Japanese whisky alongside curated cultural elements. The initiative marks the beginning of Toki’s journey across Southeast Asia, signalling Suntory’s intent to strengthen its presence in the region’s vibrant spirits market.  

International acclaim has further bolstered Toki’s reputation. At the 2024 International Spirits Challenge, one of the industry’s most respected competitions, Suntory Whisky Toki secured Gold in the Japanese Whisky category. This accolade underscores the brand’s quality and craftsmanship, positioning it firmly among the world’s finest whiskies.  

The Yatte Minahare Awards serve as a reminder of Suntory’s enduring commitment to innovation and ambition. For the Toki team, the Special Prize is both recognition of past achievements and encouragement to continue pushing boundaries. As the brand expands its footprint and garners accolades, it exemplifies the founder’s vision of embracing challenges with courage and creativity.  

With its blend of tradition and modernity, Suntory Whisky Toki is not only winning awards but also shaping the future of Japanese whisky on the global stage. The spirit of Yatte Minahare continues to inspire, ensuring that Suntory’s legacy of bold ambition remains alive in every glass.