PAY10 LAUNCHES ‘PAY10 WORLD’ TO SIMPLIFY CROSS-BORDER PAYMENTS FOR INDIAN BUSINESSES

Pay10 has unveiled Pay10 World, a cross-border payments platform backed by RBI authorisation, designed to simplify global transactions for Indian businesses. Supported by a new campaign, the solution streamlines payments, compliance and settlements, enabling exporters and importers to operate more efficiently and confidently in international markets.

Pay10, a leading alternative payments provider, has introduced Pay10 World, a new platform designed to streamline cross-border transactions for Indian businesses, alongside a campaign titled “No Borders. Just Business.” that underscores its ambition to simplify global commerce.

The launch follows the company securing full authorisation under the Reserve Bank of India’s Payment Aggregator – Cross Border (PA-CB) framework, positioning Pay10 to offer compliant services across both export and import transactions. This regulatory backing marks a significant milestone, allowing the company to operate confidently in an increasingly complex global payments landscape.

At its core, Pay10 World enables Indian businesses to accept international payments and manage settlements through a unified system. By bridging global payment methods with India’s real-time payments ecosystem, the platform allows overseas customers to transact in their local currencies while ensuring that Indian businesses receive settlements in INR. It also integrates automated compliance features, including Foreign Inward Remittance Advice (FIRA) generation, addressing one of the most cumbersome aspects of cross-border trade.

The campaign supporting the launch takes a relatable and light-hearted approach, using everyday business scenarios to highlight common pain points such as slow processing times and repetitive verification steps. Through a series of three films, Pay10 presents these challenges in an engaging narrative style, positioning Pay10 World as a modern solution that eliminates friction and simplifies international transactions.

Beyond exports, the platform extends its capabilities to imports, enabling Indian businesses to pay international merchants directly in INR. Pay10 World handles compliant settlements in the merchant’s local currency, creating a smoother and more predictable experience for businesses sourcing goods globally. This dual functionality reflects a broader ambition to build a scalable and efficient infrastructure for cross-border commerce.

Prabhpreet Singh Gill, Founder and Chairman of Pay10, emphasised the need for financial systems to evolve alongside a rapidly changing global economy. He noted that Pay10 World is designed to create seamless connections between markets while ensuring regulatory alignment and interoperability, in line with India’s Vision 2030 for a globally competitive fintech ecosystem.

Dr. Atul Mehta, CEO of Pay10 India, highlighted the platform’s focus on improving reliability and control in cross-border transactions. As more Indian businesses expand internationally, he said, simplifying payments, settlements and compliance will be critical to enabling them to operate with greater confidence and efficiency in global markets.

With Pay10 World, the company is positioning itself at the intersection of regulatory compliance, technological innovation and user-centric design, offering a solution that reflects the growing demand for faster, simpler and more transparent cross-border payment systems.