GLENFIDDICH AND ASTON MARTIN F1 UNITE IN LIMITED EDITION LAUNCH FILM

Glenfiddich has unveiled a Limited Edition whisky in partnership with the Aston Martin F1 Team, celebrated through a launch film created with agency Made Thought. The campaign unites luxury whisky and motorsport, blending heritage and innovation. Found’s creative team delivered the production, with more collaborative work promised ahead.  

Glenfiddich has marked its partnership with the Aston Martin F1 Team by unveiling a Limited Edition whisky, celebrated through a striking launch film that captures the spirit of two iconic brands. The campaign, developed in collaboration with creative agency Made Thought, brings together the worlds of luxury whisky and elite motorsport, underscoring the shared values of heritage, craftsmanship and innovation.  

The film serves as the centrepiece of a global campaign designed to highlight the artistry and ambition at the heart of both marques. By uniting Glenfiddich’s tradition of whisky-making with Aston Martin’s engineering excellence, the project reflects a commitment to pushing boundaries while honouring legacy. It is a celebration of progress shaped by time and craft, resonating with audiences who value both discovery and distinction.  

The creative execution was led by Made Thought, with Executive Creative Director Clayton Welham overseeing the vision. Ryan Locke served as Creative Director, supported by Senior Producer Rain Osgood, while the design team included Georgi Chalakov, Matthew B., Jonathan May and Roland Lukacsi. Together, they crafted a campaign that translates Glenfiddich’s philosophy into a visually compelling narrative, aligning seamlessly with Aston Martin’s reputation for performance and precision.  

Production was delivered by Found, whose team brought the concept to life with cinematic flair. The film not only showcases the Limited Edition release but also positions Glenfiddich within a broader cultural conversation about luxury, innovation and collaboration. The campaign reflects the brand’s ability to remain relevant while staying true to its Speyside roots, offering whisky enthusiasts and motorsport fans alike a unique experience.  

With this launch, Glenfiddich continues to reinforce its standing as one of the world’s most awarded single malt Scotch whiskies, while Aston Martin F1 strengthens its association with craftsmanship and luxury beyond the racetrack. More work from the collaboration is expected, promising further creative expressions that celebrate the enduring partnership between two brands defined by ambition and artistry.