ARJUN KALRA TAKES THE WHEEL AS UBER’S MARKETING HEAD FOR INDIA & SOUTH ASIA

Arjun Kalra has joined Uber as Head of Marketing for India & South Asia, bringing extensive experience from Apple and leading consumer brands. He will oversee brand positioning, consumer engagement, and growth initiatives, while contributing to Uber’s APAC and INSA leadership teams, aiming to strengthen Uber’s mobility brand in the region.

Uber has announced the appointment of Arjun Kalra as Head of Marketing for India & South Asia, a move that underscores the company’s ambition to sharpen its brand positioning and deepen consumer engagement in one of its most dynamic markets.  

In his new role, Kalra will lead marketing strategy and activities across the region, focusing on growth initiatives and strengthening Uber’s presence as a trusted mobility brand. He will also serve on the APAC Marketing and India & South Asia (INSA) leadership teams, ensuring that the regional narrative aligns with Uber’s global vision.  

Kalra shared the news on LinkedIn, writing: “Excited to share my new ride. Last month, I stepped into a new role leading Marketing for Uber in India & South Asia. Uber isn’t just an app – it’s how our cities move, every single day… chaotic, dynamic, unpredictable, and full of opportunity. I’ll be working with teams across India and globally to build one of the most trusted and loved mobility brands in the region.” His words reflect both the challenges and opportunities of steering Uber’s marketing in a market defined by rapid urbanisation, diverse consumer needs, and fierce competition.  

With a career spanning brand, digital, and growth marketing, Kalra brings a wealth of experience to the role. He spent seven years at Apple, where he contributed to the technology giant’s brand and consumer strategies. His professional journey also includes leadership positions at AB InBev India & Southeast Asia, Yum! Brands, AkzoNobel Decorative Coatings, and Tata Consultancy Services (TCS). This blend of global and regional expertise positions him to navigate Uber’s complex marketing landscape, balancing innovation with cultural resonance.  

Uber’s decision to appoint Kalra comes at a time when mobility services are evolving rapidly, with consumers increasingly seeking reliability, safety, and sustainability. His appointment signals Uber’s intent to not only expand its footprint but also to embed itself more deeply into the everyday lives of riders and drivers across India and South Asia.  

As Uber continues to adapt to shifting consumer expectations and regulatory frameworks, Kalra’s leadership will be pivotal in shaping campaigns that resonate with diverse audiences while reinforcing Uber’s identity as a brand that moves cities. His arrival marks a significant chapter in Uber’s regional journey, one that blends global expertise with local insight to drive growth and trust.