BURGER KING INDIA TURNS UP THE HEAT WITH KOREAN SPICY FEST SEASON 2

Burger King India has unveiled Korean Spicy Fest Season 2: Kimchi Fire, expanding its menu to eight products infused with bold Korean flavours. Led by a seven-layer Whopper with a kimchi twist, the campaign taps into India’s K-wave craze with immersive storytelling, influencer partnerships, and exclusive dine-in deals.

Burger King India has reignited its Korean culinary experiment with the launch of Korean Spicy Fest Season 2: Kimchi Fire, a campaign designed to capture the energy of the Hallyu wave sweeping across India. Building on the success of last year’s debut, the brand has expanded its menu to eight products, blending returning favourites with new additions. At the heart of the line-up is the flagship Whopper, now reimagined with seven layers and a Korean kimchi twist.  

Cheese lovers are catered to with the Korean Kimchi Cheese Burger, while the menu also features the Korean Kimchi Veg Whopper, Chicken Whopper, Paneer Burger, Chicken Burger, Spicy Chicken Wings, Spicy Chicken, and Spicy Fries. Prices start at ₹149, with options available for dine-in, takeaway, and delivery, alongside Korean Meal Deals and upgrade combos.  

Kapil Grover, Chief Marketing Officer, Burger King India, said the overwhelming response to last year’s festival highlighted the appetite for bold flavours. “With Season 2: Kimchi Fire, we’re bringing back everything our consumers loved, while adding an exciting new Korean layer of kimchi and the introduction of our signature seven-layer Whopper,” he noted.  

Prashant Sukhwani, Vice President – Marketing, emphasised the campaign’s cultural resonance. “Our Korean campaign has been designed to capture the vibe of the Hallyu Wave, which is at its peak across India. Going bigger, bolder and more Korean, our campaign pushes creative storytelling in an attention-deficit economy,” he said.  

Creative partner Havas India approached the brief as a K-culture comeback, with Managing Director and Chief Creative Officer Anupama Ramaswamy explaining: “If the food is getting a kimchi upgrade, the campaign should too. We worked with K-obsessed artists and composers to create a visual and sonic language that feels immersive and fresh.”  

The 360° campaign spans digital promotions, in-restaurant activations, outdoor advertising, and influencer partnerships, with a multi-pronged strategy targeting food enthusiasts, K-culture fans, and spice lovers. Customers can also unlock exclusive dine-in deals via the Burger King App, ensuring that Season 2 delivers both flavour and fanfare.