VARUN ANCHAN JOINS EUREKA FORBES AS HEAD OF BRAND COMMUNICATIONS & CONTENT

Varun Anchan has been appointed Head of Brand Communications & Content at Eureka Forbes Ltd. He will lead the company’s communication strategy, strengthen its brand presence, and drive content-led storytelling. Anchan brings extensive creative leadership experience from agencies including MullenLowe Lintas, VML, and Dentsu Webchutney.

Eureka Forbes Ltd has announced the appointment of Varun Anchan as Head of Brand Communications & Content, a move that underscores the company’s ambition to sharpen its storytelling and strengthen its brand presence across platforms. In his new role, Anchan will be responsible for shaping the brand’s communication strategy, driving content-led narratives, and ensuring that Eureka Forbes continues to resonate with diverse audiences in a competitive marketplace.

Anchan’s appointment comes at a time when brands are increasingly recognising the power of integrated storytelling to build trust and engagement. With a career spanning leading creative agencies, he brings a wealth of experience in digital innovation and brand building. Most recently, he served as Executive Creative Director at MullenLowe Lintas Group, where he spearheaded integrated campaigns for marquee names such as Mumbai Indians, Lipton, Knorr, and Britannia. His work in this role highlighted his ability to blend creativity with business impact, delivering campaigns that captured both attention and loyalty.

Prior to MullenLowe Lintas, Anchan held senior creative leadership positions at VML, The Glitch, Dentsu Webchutney, and ScoopWhoop. Across these roles, he honed his expertise in digital storytelling, content innovation, and brand strategy, working with a wide spectrum of clients and audiences. His track record reflects a consistent ability to adapt to evolving consumer behaviours while pushing boundaries in creative communication.

Industry observers note that his appointment signals Eureka Forbes’ intent to deepen its engagement with consumers through purposeful content and sharper brand narratives. Known for its legacy in water purification and home solutions, the company has been steadily modernising its communication approach to align with contemporary consumer expectations. Anchan’s arrival is expected to accelerate this transformation, bringing fresh energy to the brand’s voice and positioning.

Speaking about the appointment, insiders suggest that Anchan’s blend of agency experience and digital-first thinking will be instrumental in shaping Eureka Forbes’ next chapter. His mandate is clear: to craft compelling stories that not only highlight the brand’s products but also reinforce its values and relevance in everyday life. For Eureka Forbes, this marks a significant step in its journey to remain a trusted household name while embracing the demands of modern brand communication.