NATIONAL CHAI DAY: BOLD FLAVOURS AND WELLNESS IN EVERY SIP

National Chai Day celebrates India’s tea diversity with Tata Tea Premium’s “Desh Ki Chai,” Tata Tea Agni’s energising Extra Josh blend, and Organic India’s wellness-focused Masala Black Tea and Tulsi Masala Chai. Together, they showcase bold flavours, regional pride and holistic rituals, making chai a companion for every moment and mood.  


This National Chai Day, India’s tea culture is being celebrated with a mix of tradition, innovation and wellness. Tata Tea Premium continues to champion its “Desh Ki Chai” proposition, offering customised blends, region-specific packaging and localised communication that reflect the pride of India’s diverse tea-drinking traditions. Rooted in local tastes yet backed by a trusted national legacy, the brand reinforces its position as the country’s tea of choice.  

Adding energy to the occasion, Tata Tea Agni introduces India’s first tea with added natural caffeine—Agni Extra Josh. Designed for today’s fast-paced lifestyle, the blend builds on the brand’s iconic “Josh Jagaye Har Roz” promise, delivering an invigorating burst of refreshment that makes it the perfect companion for active mornings and demanding schedules.  

Meanwhile, Organic India brings wellness and bold flavour to the fore. Its Masala Black Tea combines robust CTC tea with warming spices such as ginger, cardamom, cinnamon, clove and black pepper, offering a strong, aromatic cup rich in antioxidants and crafted with certified organic ingredients. For those seeking a mindful ritual, Organic India Tulsi Masala Chai blends Assam black tea with Tulsi and a medley of spices, delivering Ayurvedic goodness that supports immunity, relieves stress and enhances everyday wellness.  

Together, these launches highlight the evolving chai landscape—where regional pride, energising innovation and holistic wellness converge. Whether it’s Tata Tea Premium’s celebration of India’s diversity, Tata Tea Agni’s extra josh for busy lives, or Organic India’s organic blends for mindful living, National Chai Day offers something for every palate and lifestyle.