THUMS UP REVS UP WITH THUNDERWHEELS 3.0

Thums Up has relaunched its ThunderWheels campaign with cricketer Jasprit Bumrah, celebrating India’s biking culture through a new brand film and digital engagement. Consumers can scan marked packs to join the ThunderWheels platform, win biking rewards, and compete for a grand prize motorcycle, reinforcing the brand’s adventurous Toofani spirit.

Thums Up has reignited its passion for adventure with the relaunch of its ThunderWheels campaign, now in its third edition, featuring India’s fast-bowling icon Jasprit Bumrah. The initiative celebrates the country’s growing biking culture, offering enthusiasts a chance to win exclusive riding rewards while strengthening the brand’s long-standing association with boldness and thrill.  

Anchored by a new brand film starring Bumrah, ThunderWheels 3.0 captures the adventurous spirit that has defined Thums Up for generations. The campaign will roll out across digital and social media platforms, encouraging riders to share their experiences and engage with the ThunderWheels community. By blending storytelling with consumer participation, the brand aims to create a vibrant, community-driven platform for motorcycle enthusiasts nationwide.  

Consumers can access the ThunderWheels platform by scanning specially marked Thums Up packs, entering a lucky draw for biking-themed prizes. The highlight is the grand prize — a ThunderWheels motorcycle — designed to embody the Toofani spirit of freedom and exhilaration.  

Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and South-West Asia, said: “At Thums Up, our signature strong taste and high fizz reflect a bold and adventurous spirit that has defined the brand for generations. Biking is a natural extension of this Toofani spirit. With ThunderWheels 3.0, we aim to bring riders closer to unforgettable experiences, stronger communities and the thrill of the open road. We hope the campaign inspires a new generation of young Indians to embrace the joy of riding and live the Toofani spirit.”  

Since its inception, ThunderWheels has combined consumer engagement, digital innovation and rewards to create a unique cultural platform. With Bumrah as the face of its latest edition, Thums Up continues to strengthen its bond with India’s youth, celebrating the adrenaline, camaraderie and adventure that unite biking and the brand’s identity.