PEPPERFRY BRINGS KIARA ADVANI AND SIDHARTH MALHOTRA ONBOARD AS BRAND AMBASSADORS

Pepperfry has named Kiara Advani and Sidharth Malhotra as brand ambassadors to reinforce its “Fashion for Your Home” positioning. With a portfolio of over 100,000 products and a strong omnichannel presence, the brand aims to inspire consumers to view home décor and furniture as authentic expressions of personal style and individuality.

Pepperfry has announced actors Kiara Advani and Sidharth Malhotra as its new brand ambassadors, marking a fresh chapter in the home and lifestyle retailer’s journey. The partnership will spotlight Pepperfry’s positioning around home décor and furniture as expressions of personal style, reinforcing its vision of “Fashion for Your Home.”  

With more than 60 per cent of customer purchases coming from home décor and home goods, Pepperfry has built a portfolio of over 100,000 products across 50-plus categories, including furniture, décor, lighting and furnishings. The brand’s omnichannel presence and collaborations with more than 100 leading D2C and home brands have enabled it to create a comprehensive ecosystem for consumers seeking to bring their vision of home to life.  

Ashish Shah, founder and CEO of Pepperfry, said the new campaign reflects the brand’s evolution. “For years, Pepperfry has played a meaningful role in helping Indian consumers build homes they love. With ‘Fashion for Your Home’, we are taking that journey a step further – recognising that homes today are an expression of personal style, aspirations and individuality. Kiara and Sidharth embody this spirit of modern style and self-expression, making them the ideal partners as we continue to redefine home and living in India.”  

Umesh Sahay, managing director of TCC Concept, added: “Pepperfry has consistently transformed the way India shops for furniture. This new brand chapter reflects an even bigger ambition, to build India’s most preferred home and lifestyle destination by combining technology, design excellence and omnichannel retail experiences that inspire every home.”  

Kiara Advani and Sidharth Malhotra echoed the sentiment, noting that a home is more than a physical space. “A home tells your story. It’s where memories are made, personalities come alive, and every little detail reflects who you are. We love how Pepperfry’s vision of ‘Fashion for Your Home’ brings this idea to life. Their incredible range across furniture, home décor and home accessories celebrates individuality and encourages people to create spaces that feel authentic to them.”  

Pepperfry, which has been operating in the home retail segment for more than a decade, continues to expand its footprint across India. By aligning with two of Bollywood’s most recognisable faces, the brand aims to deepen its connection with modern consumers who view their homes as an extension of their identity. The campaign underscores Pepperfry’s ambition to inspire every household to create spaces that are not only functional but also deeply personal.