TERRAY REALTY LAUNCHES IN BENGALURU WITH MANDATE-DRIVEN MODEL

Terray Realty, founded by seasoned entrepreneur Rayan Munawer, has launched in Bengaluru as a new-age real estate mandate and advisory firm. Built on transparency, structure and exclusivity, the firm aims to redefine property transactions by offering developers and landowners bespoke strategies across the entire go-to-market journey, from intelligence to closure.

Terray Realty, a founder-led real estate mandate and advisory firm, has officially launched operations in Bengaluru, promising to bring a more structured, transparent and results-driven approach to property transactions. The firm, established by real estate entrepreneur Rayan Munawer, positions itself as a trusted partner for developers, landowners and investors, offering bespoke solutions across the entire project lifecycle.  

Munawer, who brings over two decades of experience in real estate sales, strategy and business development, has previously worked with leading firms such as Puravankara, Mahaveer, Mantri, Cushman & Wakefield and ITC Hotels. His entrepreneurial journey includes founding Houzbay, which he scaled into a significant mandate and advisory business in Bengaluru, working across more than 20 residential projects, selling over five million square feet of inventory and delivering sales exceeding ₹2,000 crore.  

Terray Realty’s philosophy is rooted in the belief that no two real estate projects should ever be positioned, marketed or sold in the same way. The firm will partner with developers and landowners across diverse formats including plotted developments, apartments, villas, row houses, bungalows, villaments and large residential communities. Its mandate model takes end-to-end responsibility, covering market intelligence, product strategy, positioning, branding, marketing, sales, collections and closure, ensuring a unified and disciplined approach to execution.  

“What makes the mandate-selling model revolutionary is its exclusivity,” says Munawer. “Unlike traditional brokerage models that often operate across multiple competing properties, Terray will work closely with developers to create customised sales strategies for each asset with a clear objective: to act as a trusted mandate partner. Before taking a project to market, we will study the land, location, competition, target buyer, product, pricing and developer’s vision to determine what the project should stand for and how it should enter the market with trust, market understanding, confidentiality, disciplined processes, professional representation and a customer-first approach.”  

The mandate model is increasingly seen as a game-changer in the real estate sector, offering developers a single, unified ecosystem for strategy, outreach and execution. In an industry where differentiation and trust are critical, Terray Realty aims to combine market intelligence, technology, governance and execution capability to deliver unmatched results. By positioning itself as a master of the real estate mandate, the firm seeks to redefine how projects are marketed and sold, moving away from fragmented brokerage practices towards relationship-driven partnerships.  

Munawer’s vision for Terray Realty reflects broader shifts in the real estate landscape, where developers are seeking partners who can provide not just sales support but holistic guidance across branding, positioning and customer engagement. With Bengaluru’s property market continuing to expand, Terray Realty’s launch signals a new chapter in mandate-led real estate advisory, promising to deliver value through transparency, structure and strategic execution.