WAMIQA GABBI NAMED EVERLITE’S FIRST NATIONAL BRAND AMBASSADOR

Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first national brand ambassador. The move aligns with Everlite’s expansion across India and its focus on everyday jewellery. Gabbi will lead campaigns to connect with younger consumers seeking versatile, accessible fine jewellery options.

Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first national brand ambassador, marking a strategic move to strengthen its resonance with younger consumers and expand its presence in India’s everyday jewellery segment. The partnership signals Everlite’s intent to position itself as a go-to brand for versatile adornments that balance accessibility with fine craftsmanship.  

Launched to cater to modern lifestyles, Everlite’s portfolio spans jewellery crafted in 9K, 14K, and 18K gold, complemented by diamond-studded designs across earrings, rings, pendants, bracelets, and bangles. The brand’s Cloud9 collection, featuring 9K gold and diamond pieces, has been designed to appeal to consumers seeking affordable yet aspirational fine jewellery. By combining lightweight design with contemporary aesthetics, Everlite aims to redefine daily wear jewellery as both stylish and practical.  

The timing of Gabbi’s appointment coincides with Everlite’s expansion drive. The brand currently operates 17 stores across six states and eight cities, with a focus on lightweight gold and diamond jewellery tailored for everyday use. This retail growth underscores the company’s ambition to capture a larger share of India’s evolving jewellery market, where younger buyers increasingly favour designs that can seamlessly transition from casual to formal settings.  

Gabbi, known for her versatile performances across film and streaming platforms, will front Everlite’s marketing and communication campaigns. Her association is expected to help the brand connect with aspirational consumers who value jewellery as an extension of their lifestyle. By leveraging her youthful appeal and cultural relevance, Everlite hopes to strengthen its identity as a brand that speaks directly to the new generation of jewellery buyers.  

The collaboration reflects a wider trend in the industry, where jewellery brands are increasingly turning to celebrity partnerships to build trust and visibility among younger demographics. For Everlite, Gabbi’s endorsement is not merely symbolic but integral to its strategy of positioning lightweight jewellery as an everyday essential rather than an occasional indulgence.  

As the brand scales its retail footprint and enhances its product offerings, the partnership with Gabbi is poised to play a pivotal role in shaping Everlite’s narrative. It represents a fusion of celebrity influence and brand ambition, aimed at redefining how consumers perceive and adopt fine jewellery in their daily lives.