RASHMIKA MANDANNA JOINS FUJIFILM INDIA AS BRAND AMBASSADOR

Fujifilm India has named actress Rashmika Mandanna as its new brand ambassador, strengthening its connection with younger audiences. The partnership will see Mandanna featured across the company’s imaging portfolio, including digital and instax cameras, smartphone printers, QuickSnap, binoculars and photo printing solutions, reflecting her personal passion for photography and instax use.

Fujifilm India has announced actress Rashmika Mandanna as its brand ambassador, a move that underscores the company’s ambition to connect with younger audiences through its diverse imaging portfolio. The collaboration will see Mandanna featured across a wide range of products, including digital cameras, instax instant cameras, smartphone printers, QuickSnap, binoculars and photo printing solutions.  

The appointment reflects Fujifilm’s strategy of blending digital content creation with the enduring appeal of physical prints, positioning its imaging solutions as relevant to a generation that values both instant sharing and tangible memories. Mandanna, who is herself an instax user, brings authenticity to the partnership by embodying the joy of photography in everyday life.  

Speaking about the association, Mandanna said: “Photographs have always been special to me because they let us hold on to moments and feelings long after they have passed. I love capturing the little things, whether it is a spontaneous moment, time spent with people I love, or simply something I want to remember. As an instax™ user myself, I have always enjoyed the feeling of seeing a photograph come alive in my hands and being able to share it with someone. That is what makes my association with FUJIFILM India feel so natural, and I am excited to be part of its journey in bringing the joy of photography to many more people across India.”  

Koji Wada, managing director of FUJIFILM India, welcomed the actress to the company’s growing family, noting her ability to resonate with audiences nationwide. “We are delighted to welcome Rashmika Mandanna to the FUJIFILM India family. Her warmth, positivity and ability to connect with audiences across the country align well with our Group’s purpose of ‘Giving our world more smiles’. Photography has always been an important part of how people celebrate and remember the moments in their lives,” he said.  

The partnership comes at a time when photography continues to evolve as both a creative pursuit and a social connector. With digital platforms driving content creation and physical prints offering permanence, Fujifilm India aims to position its products as tools that bridge these worlds. Mandanna’s association is expected to amplify this message, making photography more accessible and appealing to younger consumers who value spontaneity, creativity and personal expression.  

By aligning with one of India’s most popular actresses, Fujifilm India is not only strengthening its brand presence but also reinforcing its commitment to innovation and emotional connection. The collaboration highlights the company’s belief that photography is more than technology—it is about capturing and sharing life’s moments in ways that continue to inspire across generations.