EITI SINGHAL JOINS JAGATJIT INDUSTRIES AS CHIEF MARKETING OFFICER

Jagatjit Industries Limited has appointed Eiti Singhal as Chief Marketing Officer, marking a significant leadership addition to its marketing function. With nearly two decades of experience across FMCG, retail, e-commerce, consumer durables and smartphones, Singhal brings award-winning expertise in brand building, consumer engagement and strategic marketing to drive sustainable growth at JIL.

Jagatjit Industries Limited (JIL) has announced the appointment of Eiti Singhal as its new Chief Marketing Officer, a move that underscores the company’s commitment to strengthening its marketing leadership and brand equity. With nearly 19 years of experience across diverse sectors including smartphones, consumer durables, beauty and grooming, e-commerce, FMCG and retail, Singhal’s arrival signals a new chapter in JIL’s growth journey.  

Singhal has built and scaled brands across some of India’s most prominent organisations, including Samsung India, Panasonic India, Snapdeal, Aditya Birla Retail and Vega. Her career reflects a consistent ability to navigate dynamic consumer markets, drive impactful strategies and deliver measurable business outcomes. At JIL, she will be tasked with enhancing consumer engagement, deepening brand resonance and steering integrated marketing initiatives that align with the company’s long-term vision.  

Beyond her corporate achievements, Singhal has been an active contributor to the wider marketing ecosystem. She has served as a juror for prestigious industry awards such as ABBY, E4M and Brand Equity, bringing her expertise to evaluate and celebrate excellence in marketing. Her own accomplishments have been recognised with multiple accolades, including Business World’s 40 Under 40 Marketing Leaders and the Financial Express Visionary Leader award, cementing her reputation as one of the industry’s most influential voices.  

Her appointment comes at a time when JIL is focused on strengthening its market presence and driving sustainable business growth. With her strong strategic perspective and deep consumer insights, Singhal is expected to play a pivotal role in shaping the company’s marketing function, ensuring that JIL’s brands remain competitive and relevant in an evolving marketplace.  

Speaking about her new role, industry observers note that Singhal’s blend of corporate leadership and active engagement with marketing forums positions her uniquely to bridge strategic vision with executional excellence. Her track record of building consumer-centric strategies across diverse categories is likely to provide JIL with the agility and foresight needed to navigate shifting consumer behaviours and market trends.  

As Chief Marketing Officer, Singhal’s mandate will extend beyond traditional brand-building. She will be instrumental in crafting narratives that resonate with consumers, leveraging digital platforms to enhance engagement, and ensuring that JIL’s marketing investments translate into long-term value creation. Her leadership is expected to energise the company’s marketing teams and foster a culture of innovation and creativity.  

With this appointment, Jagatjit Industries Limited has signalled its intent to elevate its marketing capabilities and reinforce its position in the industry. For Singhal, the role represents both a continuation of her distinguished career and an opportunity to shape the future of one of India’s established consumer companies.