SIDDHARTH MEHTA JOINS ULKA AS GROUP CREATIVE DIRECTOR

Ulka, part of BBDO Group India, has appointed Siddharth Mehta as Group Creative Director. Mehta, who joins from The Womb, brings over 15 years of experience across leading agencies including HyperCollective, Sapient Nitro, Leo Burnett and JWT. He will collaborate with Ulka’s leadership to shape the agency’s next creative chapter.  

Ulka, the creative powerhouse within BBDO Group India, has announced the appointment of Siddharth Mehta as Group Creative Director, marking a significant addition to its leadership team. Mehta arrives from The Womb, where he played a pivotal role in shaping campaigns that blended cultural insight with creative innovation. His move signals Ulka’s intent to strengthen its creative vision as it embarks on its next phase of growth.  

With more than 15 years of experience spanning mainline, digital and creative-tech agencies, Mehta’s career reflects a rare versatility across platforms and disciplines. He has held senior roles at HyperCollective, Sapient Nitro, Leo Burnett and JWT, each tenure adding to his reputation as a creative leader who thrives at the intersection of storytelling and technology. His portfolio includes work that has resonated with audiences across categories, demonstrating both craft and strategic clarity.  

In his new role, Mehta will work closely with Ulka’s creative leadership to drive the agency’s agenda, ensuring that its output remains both culturally relevant and commercially impactful. The appointment comes at a time when agencies are rethinking their creative models to adapt to an environment where digital transformation, consumer participation and brand authenticity are paramount. Ulka’s decision to bring Mehta on board reflects its ambition to not only keep pace with these shifts but to set benchmarks in how creativity is conceived and delivered.  

Industry observers note that Mehta’s arrival could help Ulka sharpen its positioning within BBDO Group India, aligning global creative standards with local cultural nuance. His experience across independent and network agencies equips him with the ability to balance entrepreneurial agility with the rigour of large-scale operations. This duality is expected to be central to Ulka’s strategy as it builds campaigns that resonate across India and beyond.  

Commenting on the appointment, insiders suggest that Mehta’s collaborative style and appetite for experimentation will be key to shaping Ulka’s next chapter. As brands increasingly seek ideas that cut through clutter and foster genuine connections, his leadership is likely to play a decisive role in defining the agency’s creative identity.  

With Siddharth Mehta stepping into the role of Group Creative Director, Ulka signals a renewed commitment to creative excellence, positioning itself to deliver work that not only meets client expectations but also leaves a lasting imprint on culture.