BRITISH AIRWAYS NAMES SHIVANI ARORA AS HEAD OF MARKETING COMMUNICATIONS

British Airways has appointed Shivani Arora as Head of Marketing Communications, marking a new chapter in her long-standing career with the airline. A marketing communications professional with more than 13 years of experience, Arora steps into the leadership role after serving as Head of Global Campaigns on an interim basis.

British Airways has promoted long-serving marketing leader Shivani Arora to the role of Head of Marketing Communications, reinforcing its commitment to experienced internal talent as the airline continues to strengthen its brand and customer engagement efforts.

Arora, who has been with the UK flag carrier since 2012, takes on the new position as part of the airline’s marketing communications leadership team. Her appointment follows more than a decade of service in a variety of marketing and communications roles across the organisation, during which she has played a key role in shaping campaigns and supporting the airline’s brand strategy.

A seasoned marketing communications professional, Arora brings over 13 years of experience in brand building, audience engagement and driving measurable business growth. Her career progression within British Airways reflects a deep understanding of the airline’s business, customers and global brand positioning.

Prior to her latest promotion, Arora served as Head of Global Campaigns on an interim basis. In that role, she was responsible for overseeing major marketing initiatives and helping to drive the airline’s international campaign strategy. Her move to Head of Marketing Communications represents a significant milestone in her career and places her at the forefront of the airline’s efforts to strengthen its reputation and customer connections in a highly competitive aviation market.

Announcing the development on LinkedIn, Arora expressed enthusiasm about the opportunity and the road ahead.

“I’m really excited to share that I’ve stepped into a new role as Head of Marketing Communications at British Airways,” she wrote.

Reflecting on the significance of the appointment, she added that the move felt like “the start of a really exciting new era”.

Arora also highlighted the importance of teamwork in achieving future goals, saying she was proud to be taking on the position alongside “such a brilliant team”.

“There’s so much to look forward to, and I can’t wait for us to shape the next chapter together,” she said.

The appointment comes at a time when airlines worldwide are increasingly investing in brand differentiation and customer engagement as competition intensifies across both leisure and business travel segments. Marketing communications functions have become more influential in helping carriers connect with audiences, communicate brand values and support commercial performance.

For British Airways, promoting a leader with extensive institutional knowledge and experience in campaign development provides continuity while also signalling confidence in the company’s existing talent pipeline. Arora’s long association with the airline has given her first-hand experience of the evolution of both the brand and the wider aviation industry, positioning her well to guide future communications initiatives.

As she steps into the role, Arora is expected to help shape the next phase of British Airways’ marketing communications strategy, building on the airline’s established brand heritage while supporting its ambitions for growth and customer engagement. Her appointment marks not only a personal career achievement but also an important addition to the airline’s leadership team as it looks towards its next chapter.