SHRADDHAA SHETTY JOINS AGILITAS TO LEAD LOTTO’S BRAND MARKETING IN INDIA

Shraddhaa Shetty has taken on her first brand-side role as Lead, Brand Marketing for Lotto at Agilitas. She will spearhead efforts to build the 50-year-old Italian sportswear brand in a new market, combining her passion for fashion and sportswear with strategic brand development.

Shraddhaa Shetty’s appointment at Agilitas marks a significant milestone in her career, as she steps into her first brand-side role to lead marketing for Lotto. The Italian sportswear label, with a heritage spanning five decades, is now poised for renewed growth in India under her stewardship. Her move reflects both a personal and professional alignment, bringing together her interests in fashion and sportswear with the opportunity to shape a global brand’s narrative in a dynamic market.

Lotto, founded in 1973, has long been associated with performance-driven sportswear and lifestyle apparel, particularly in football and tennis. As the brand seeks to strengthen its presence in India, Shetty’s role will be pivotal in positioning Lotto not only as a performance brand but also as a lifestyle choice for a new generation of consumers. Her mandate includes building brand equity, driving consumer engagement, and ensuring Lotto resonates with India’s evolving sportswear and athleisure culture.

Agilitas, which has been steadily expanding its portfolio, views Lotto as a strategic asset in tapping into India’s growing appetite for international sportswear brands. With the Indian market witnessing a surge in demand for athleisure and performance apparel, Shetty’s appointment underscores Agilitas’s commitment to blending global heritage with local relevance. Her experience and enthusiasm for the sector are expected to bring fresh energy to Lotto’s brand-building journey.

Shetty’s career trajectory has been shaped by her deep interest in fashion and sportswear, and this role allows her to channel that passion into creating meaningful consumer connections. For Lotto, the challenge lies in balancing its legacy with contemporary appeal, and Shetty’s leadership will be crucial in crafting campaigns that highlight both performance credibility and lifestyle versatility. From digital storytelling to experiential activations, her focus will be on ensuring Lotto stands out in a competitive landscape.

The appointment also signals a broader trend of international sportswear brands investing in India’s fast-growing market, where consumer preferences are shifting towards premium, globally recognised labels. As Agilitas strengthens Lotto’s positioning, Shetty’s role will be central to shaping its identity for Indian consumers who value both heritage and innovation.

Her entry into Agilitas as Lead, Brand Marketing for Lotto is not just a career milestone but also a strategic move for the brand. By combining her expertise with her passion, Shetty is set to play a defining role in Lotto’s next chapter in India, ensuring the brand’s 50-year legacy finds fresh resonance in a new market.