ONE LAKH CHILDREN TO BENEFIT AS LENSKART UNVEILS MAJOR VISION CARE INITIATIVE

Lenskart has announced two nationwide initiatives to improve access to better vision in India. From November 2026, eligible eyewear will include blue-light filtering lenses at no extra cost, while one lakh children will receive free prescription glasses on Children’s Day, reinforcing the company’s focus on accessibility and eye health.

India’s leading eyewear retailer, Lenskart, has unveiled two major initiatives aimed at expanding access to quality vision care, announcing that blue-light filtering lenses will become a standard offering on eligible eyewear and that one lakh children will receive free prescription glasses as part of a nationwide Children’s Day campaign.

The announcement was made by Peyush Bansal, Co-founder and Chief Executive Officer of Lenskart, through a LinkedIn post marking one year since the company’s stock market listing. Reflecting on the organisation’s journey and growth, Bansal said the milestone offered an opportunity to look beyond business performance and focus on the broader impact the company can create through improved access to vision care.

At the heart of the announcement is Lenskart’s decision to make blue-light filtering lenses available as a standard feature on eligible frames across its stores in India from 12 November 2026. Customers purchasing qualifying eyewear will receive the feature at no additional cost, a move designed to make screen-ready vision more accessible as digital devices become increasingly embedded in everyday life.

The initiative reflects changing lifestyle patterns, with prolonged exposure to smartphones, computers and other screens becoming commonplace for work, education and entertainment. By eliminating the additional cost typically associated with blue-light filtering technology, Lenskart hopes to make enhanced visual comfort available to a larger section of consumers.

The company has also placed a strong emphasis on children’s eye health through a special Children’s Day programme scheduled for 14 November 2026. Under the initiative, the first 1,00,000 eligible children visiting Lenskart stores across the country will receive free prescription glasses, including blue-light filtering lenses.

The offer is available to children aged between five and 12 years and applies to selected frames. Both the frames and prescription lenses will be provided free of charge, although a fitting charge of ₹199 will be applicable. Children aged between eight and 12 years will also be eligible for a complimentary eye test at participating stores, while children under the age of eight must present a prescription issued by an eye doctor.

The campaign is expected to reach families across urban and smaller markets, where access to affordable eyewear can often influence whether vision issues are identified and corrected at an early stage. By combining free prescription eyewear with screening opportunities, the initiative seeks to encourage greater awareness of children’s eye health and the importance of timely intervention.

In his message, Bansal reiterated his belief that business success should be measured not only by growth and scale but also by the positive difference a company makes in people’s lives. He stressed that Lenskart’s expansion carries a responsibility to ensure that better vision becomes accessible to more people.

The twin initiatives underscore the company’s broader mission of democratising access to quality eyewear. As Lenskart celebrates a year as a listed company, the retailer is seeking to align commercial growth with social impact, using its scale and reach to help more Indians see better and, in turn, improve quality of life through accessible vision care.