FIRSTCRY LAUNCHES INTERNATIONAL STORE TO BRING GLOBAL PARENTING BRANDS TO INDIA

FirstCry has unveiled its new International Store within its mobile app, offering Indian families direct access to globally acclaimed baby, kids, and maternity brands. The curated platform ensures authenticity, safety, and seamless delivery, making world-class parenting innovations more accessible while eliminating cross-border challenges for modern Indian parents.

FirstCry, India’s leading omnichannel parenting platform operated by Brainbees Solutions Limited, has announced the launch of its dedicated International Store within the FirstCry mobile application. The new feature creates a centralised destination that brings together a carefully curated roster of globally recognised baby, kids, and maternity brands, making international parenting innovations more accessible to Indian families than ever before.  

With urban Indian parents increasingly prioritising safety-tested, ergonomic, and tech-enabled childcare solutions, the International Store serves as a unified discovery portal. It houses iconic names such as Carter’s, Decathlon, Dr. Brown’s, Joie, MomCozy, Nuluv, Paruu, QPlay, Neobreez, Melii, Bentley, Britax, Skip Hop, Nuna and Silver Cross, among others.  

Previously, select international products were available through individual sellers, often with limited assurance of authenticity or fragmented customer support. The International Store now consolidates these offerings into a seamless in-app experience backed by FirstCry’s guarantee of 100% product authenticity, comprehensive category depth, localised customer support, and nationwide delivery.  

Prashant Chauhan, Chief Commercial Officer at FirstCry, described the launch as a significant milestone for Indian parents. “Building strategic partnerships with the world’s most respected parenting brands marks a massive leap forward. By launching a dedicated International Store in the FirstCry app, we have streamlined these global partnerships into a seamless, trusted experience—giving Indian mothers instant access to world-class safety, innovation, and quality right at their fingertips. Our vision is to continue expanding this business by bringing in more leading international brands and offering Indian mothers an even wider range of products and choices,” he said.  

Global parenting innovation represents the evolution of childcare solutions designed with world-class safety engineering, ergonomic precision, and smart technology to make modern parenting intuitive and seamless. By bringing together internationally certified ultra-compact strollers from Silver Cross, anti-colic feeding bottles from Dr. Brown’s, and safety-tested car seats from Joie, the International Store provides direct access to globally benchmarked solutions across feeding, mobility, nursery, baby gear, and play. This eliminates the friction of cross-border shipping, high import duties, and authenticity concerns that have long challenged Indian families seeking international products.  

The International Store is now live and accessible across India to all users updating to the latest version of the FirstCry app on iOS and Android, as well as on the FirstCry mobile web platform. With this launch, FirstCry has reinforced its position as a trusted parenting partner, bridging global innovation with local convenience and ensuring that Indian families can access the very best in childcare solutions without compromise.