VMS EVENTS REBRANDS AND EXPANDS GLOBALLY WITH LONDON OFFICE LAUNCH

VMS Group has unveiled a major transformation, rebranding as VMS Events while strengthening its domestic infrastructure and launching its first international office in London. The move underscores the company’s ambition to become an integrated marketing solutions provider, combining creative, technology and execution capabilities to serve brands across markets.

VMS Group has embarked on a significant new chapter in its evolution, unveiling a refreshed identity as VMS Events alongside an ambitious expansion strategy that includes strengthened domestic operations and the launch of its first overseas office in London.

The transformation reflects the company’s intention to move beyond its traditional positioning and establish itself as a more integrated marketing and brand engagement platform capable of delivering end-to-end solutions across multiple channels and markets.

The expanded infrastructure is expected to provide VMS Events with greater capacity to manage larger and more complex assignments spanning various marketing disciplines, consumer touchpoints and geographical markets. By broadening its operational capabilities, the company aims to support clients seeking more integrated and consistent brand experiences in an increasingly interconnected marketplace.

India remains at the heart of the company’s growth plans. VMS Events sees the country not only as a significant market for brand engagement activities but also as an important execution and capability hub serving both domestic and international clients. The company believes its established expertise and operational strength in India will continue to be a key differentiator as it scales its business.

A major milestone in this journey is the opening of VMS Group’s first international office in London. The UK capital has been chosen as a strategic gateway to international markets, enabling the company to pursue new partnerships, develop cross-border business opportunities and connect its Indian execution capabilities with brands and clients across the United Kingdom and other global markets.

The London office is also expected to play a crucial role in supporting Indian brands that are looking to expand their presence overseas. At the same time, it will provide international organisations with access to an experienced marketing and execution partner with deep expertise in the Indian market.

Commenting on the development, Pradeep Sharma, Founder and Chairman of VMS Group, said the move represents a natural progression for the company as its clients increasingly pursue international opportunities.

“London gives us an important gateway into international markets while allowing us to build on the execution strength we have developed in India. Our objective is to create an organisation that can think globally, collaborate across markets and execute locally with equal strength. As our clients become increasingly international in their outlook, we want VMS Group to be able to grow alongside them,” Sharma said.

The transition to VMS Events is being positioned as far more than a change of name. According to the company, the rebranding forms part of a broader strategic vision aimed at creating a unified platform where different marketing disciplines can work together seamlessly to deliver stronger, more connected outcomes for brands.

With a stronger domestic network, a growing international footprint and an expanded service offering, VMS Events plans to pursue assignments that require a combination of experiential marketing, technology, creative execution, merchandising, retail engagement and full-funnel marketing capabilities.

Looking ahead, the company intends to continue investing in strategy, design, technology, communication and production while exploring collaborations and partnerships that enhance its ability to support clients across regions. As brand engagement becomes increasingly global in nature, VMS Events is positioning itself as a partner capable of delivering both international perspective and local execution expertise.