ADITYA KHAJURIA TAKES CHARGE OF OPPO INDIA’S DELHI MARKETING OPERATIONS

Aditya Khajuria has joined OPPO India as Head of Marketing for the Delhi region, taking up the role in August 2026. Based in New Delhi, he will lead regional marketing initiatives. Khajuria brings experience from Clove Dental and HDFC Bank, with a strong background spanning consumer engagement and brand marketing.

OPPO India has appointed Aditya Khajuria as Head of Marketing for its Delhi region, reinforcing the smartphone brand’s focus on strengthening its presence in one of the country’s most competitive consumer markets. Based in New Delhi, Khajuria assumed the role in August 2026 and will oversee the company’s regional marketing strategy, campaigns and brand-building initiatives.

The appointment comes at a time when smartphone makers are intensifying efforts to connect with consumers through a combination of digital engagement, on-ground activations and premium product launches. In his new position, Khajuria is expected to drive OPPO’s marketing efforts across the Delhi market, helping the brand deepen customer engagement and enhance visibility in a highly dynamic retail landscape.

Announcing the development on social media, Khajuria reflected on his first few months with the company, describing the period as both busy and exciting. He highlighted OPPO’s extensive campaign activity during the festive season, particularly around Diwali, one of the most significant periods for consumer electronics sales in India.

According to Khajuria, the months following his arrival have involved a mix of online and offline marketing initiatives designed to maximise consumer reach. He also pointed to the marketing programmes surrounding OPPO’s premium smartphone launches, an area that has become increasingly important as brands seek to expand their footprint in the high-end device segment.

His move to OPPO marks the latest step in a career that spans marketing, customer engagement and financial services. Before joining the smartphone maker, Khajuria served as Assistant General Manager (AGM) Marketing at Clove Dental, where he spent nearly two years. During his tenure, he was involved in marketing activities aimed at strengthening the healthcare brand’s presence and customer outreach.

Prior to Clove Dental, he worked with HDFC Bank as Assistant Vice-President for Retail Branch Banking from July 2023 to October 2024. The banking role added to his experience in consumer-facing businesses and provided exposure to customer acquisition, relationship management and retail operations.

Khajuria’s professional journey reflects a diverse mix of sectors, ranging from healthcare to banking and now consumer technology. Such cross-industry experience is increasingly valued by companies looking to build integrated marketing strategies that combine market remains strategically important due to its large consumer base, strong retail network and growing appetite for premium technology products. Marketing leadership in the region plays a key role in ensuring that national campaigns are effectively adapted for local audiences while responding to evolving consumer preferences.

As the company continues to compete in the fast-moving smartphone market, Khajuria’s appointment signals a continued emphasis on targeted regional engagement and brand visibility. With experience across multiple customer-centric industries and early involvement in major festive and product-led campaigns, he steps into the role at a time when marketing is increasingly central to driving differentiation in India’s crowded technology sector.