OPPO F35 SERIES CAPTURES FOUR RECORD-BREAKING GROUP SELFIES

OPPO F35 Series has cemented its identity as the Group Selfie Expert by achieving four record-breaking feats across India. From Kerala’s world record of 1,586 people in a single selfie to Asia records in Mumbai and Gurugram, the campaign turned product innovation into a large-scale celebration of shared experiences.  

Turning a simple act of capturing shared moments into a historic achievement, OPPO F35 Series has set four records across the World and Asia, underscoring its positioning as the Group Selfie Expert. The campaign, designed to showcase the smartphone’s ability to bring people together in one frame, translated a core product proposition into a large-scale consumer experience that resonated across regions.  

The landmark highlight came in Kerala, where 1,586 individuals gathered to create the world’s largest group selfie using the OPPO F35 Series. Actor Saniya Iyyappan joined the activation as a special guest, adding star power to an event that transformed a selfie into a collective celebration. By capturing such a vast number of participants in a single frame, the initiative vividly demonstrated the smartphone’s wide-angle capabilities and reinforced its promise of inclusivity in everyday photography.  

The campaign extended its record-setting momentum across Mumbai and Gurugram, securing three Asia records. In Mumbai, the OPPO F35 Series achieved recognition for the maximum number of selfies taken, while Gurugram witnessed two milestones: the maximum number of people in a group selfie and the highest number of unboxings. Together, these achievements showcased different dimensions of consumer participation, building a narrative that went beyond technical specifications to highlight the joy of shared experiences.  

Kerala’s activation stood out not only for its scale but also for its collaborative amplification. The regional marketing team engaged 35 key opinion leaders, 45 local media representatives and 20 customers, alongside the celebrity guest, to extend the event’s reach beyond the venue. This coordinated effort generated conversations across social media and local media platforms, ensuring the record-breaking feat resonated with a wider audience.  

The campaign has already garnered over 10 million cumulative views across event snippets, social media content and media coverage, reflecting strong audience interest. By combining experiential formats with stakeholder participation, OPPO Kerala transformed a product-led initiative into a community moment that celebrated togetherness.  

These four records mark a significant milestone for the OPPO F35 Series, demonstrating how a defining product proposition can be brought to life through meaningful consumer engagement. By creating opportunities for people to unite in one shared frame, the campaign reinforced the smartphone’s identity as the Group Selfie Expert while delivering a memorable brand experience at scale.