RICHA SAXENA TO LEAD MOËT HENNESSY MARKETING IN INDIA

Richa Saxena has joined Moët Hennessy, the wines and spirits division of luxury conglomerate LVMH, to lead marketing for its Champagne and sparkling wine portfolio in India. Bringing 17 years of brand-building experience across diverse consumer categories, she will initially focus on strengthening the company’s social media presence and content-led digital transformation.

Richa Saxena has taken on a new leadership role at Moët Hennessy, the wines and spirits division of global luxury group LVMH, joining the company to lead marketing for its Champagne and sparkling wine portfolio in India. Her appointment comes at a time when premium beverage brands are increasingly looking towards digital engagement, storytelling and consumer-led content to strengthen their market presence.

In her new position, Saxena will oversee the marketing activities of an impressive portfolio of internationally recognised brands, including Moët & Chandon, Veuve Clicquot, Dom Pérignon, Krug and Chandon. These brands occupy distinctive positions in the global luxury beverage market, catering to consumers across different segments of the premium Champagne and sparkling wine categories.

An initial priority for Saxena will be accelerating the portfolio’s social media and content-led digital transformation. The focus reflects a broader shift in luxury brand marketing, where traditional advertising and aspirational positioning are increasingly complemented by digital storytelling, creator collaborations, interactive experiences and more personalised consumer engagement.

With consumers discovering and evaluating brands through multiple digital platforms, the challenge for luxury marketers is to maintain exclusivity while building meaningful connections with younger and digitally active audiences. For established Champagne brands, this requires a careful balance between heritage, craftsmanship, contemporary culture and evolving consumption patterns.

Saxena brings 17 years of professional experience in brand building and business development. Her career has involved responsibilities spanning profit and loss management, market share expansion, product launches and distribution-led business growth. This combination of strategic marketing and commercial experience is expected to be relevant in managing a diverse portfolio operating in India’s evolving premium consumer market.

One of the distinguishing features of her professional journey is the range of categories she has worked across. Her experience extends from everyday consumer products such as soaps and ketchup to alcoholic beverage categories, including whisky and gin, alongside emerging consumer brands. This cross-category exposure has provided experience in addressing different consumer behaviours, competitive environments and market dynamics.

Moving into Moët Hennessy represents another significant chapter in a career that has traversed both mass-market and premium consumer segments. While the categories differ considerably in positioning and purchasing behaviour, the fundamentals of building brand relevance, understanding consumers and driving sustainable business growth remain central.

As India’s premium consumption landscape evolves, Moët Hennessy’s marketing strategy will need to respond to changing aspirations, digital habits and growing interest in global luxury experiences. Saxena’s appointment places her at the intersection of brand heritage and digital innovation, with the task of translating the appeal of some of the world’s best-known Champagne and sparkling wine labels into stronger connections with Indian consumers.