Abhishek Malhotra has been appointed Brand Lead at MG SELECT India, marking a key leadership move within the organisation. Having joined in July 2023 as Brand Lead – EVs, Malhotra’s elevation reflects the company’s growing focus on brand strategy and evolving electric mobility ambitions in India.
Abhishek Malhotra has been named Brand Lead at MG SELECT India, signalling a strategic step in strengthening the marque’s brand positioning in an increasingly competitive automotive landscape. His appointment follows a relatively swift rise within the organisation, underscoring both his impact and the company’s confidence in his leadership.
Malhotra joined the business in July 2023 as Brand Lead – EVs, at a time when electric mobility was rapidly gaining traction across India. In that role, he was closely involved in shaping narratives around electric vehicles, aligning product communication with evolving consumer expectations, and supporting the broader transition towards sustainable mobility.
His elevation to Brand Lead suggests a broader mandate that extends beyond electric vehicles to encompass the entire brand ecosystem. This move comes as MG continues to refine its identity in India, balancing innovation, technology, and accessibility while responding to shifting market dynamics and consumer preferences.
The decision also reflects a wider industry trend, where automotive brands are placing greater emphasis on cohesive storytelling and differentiated brand experiences. With India emerging as a key growth market, leadership roles such as Malhotra’s are becoming central to navigating both legacy perceptions and future aspirations.
As Brand Lead, Malhotra is expected to play a pivotal role in driving integrated campaigns, enhancing brand recall, and reinforcing MG’s positioning amid intensifying competition from both established players and new entrants in the electric and hybrid segments.
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