A seasoned brand strategist with a proven track record of crafting impactful narratives and driving consumer engagement across diverse industries, Abrar has in the past worked with Digital agencies such as Digit 9.0, Every Media Technologies, Culture Machine and Viral Fission.
Abrar has handled legacy brands like NBA, Star India, Pepsi, and Amazon – delivering data-driven content IPs that fostered authentic community growth. He believes in agile marketing and innovative audience engagement.
Abrar had this to say on his role at Infectious Advertising, ‘My focus at Infectious will be on growing the digital presence of the clients and setting benchmarks for new ones by utilizing the latest digital trends, ensuring brands and platforms work in synergy, integrating AI into workflow (ChatGPT, MidJourney, Perplexity) , reducing limitations, and more. Whether it’s crafting 30-second ads, developing IPs, influencer marketing, or leveraging content-driven opportunities, we’ll aim to create great case studies for our current clients and new clients.’
Nisha Singhania and Ramanuj Shastry Co-founders and Directors of Infectious Advertising had this to say “Abrar Nakhuda comes in to transform the way we approach Digital at Infectious. His energy and knowledge will power us to do new kinds of work. Here’s to crafting new narratives for the digital age, Abrar! Welcome aboard and God Speed!”
About Infectious Advertising
Infectious Advertising is a 11-year-old media-agnostic ‘ideas company’ founded by Ramanuj Shastry and Nisha Singhania that believes in creating work that solves problems facing brands and businesses. Some of their clients include American Express, National Geographic, Under Armour, IHCL, CIBIL, UltraTech Cement, Inorbit Malls, and TBZ – The Original, among others. The agency recently launched its content arm-Epidemik Content, delivering top-notch content with best-in-class production.
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