AUDI SINGAPORE APPOINTS JOY COMMUNICATIONS AS CREATIVE AGENCY

Audi Singapore has appointed Joy Communications as its official creative agency on record for two years, with an option to extend. Joy Communications will oversee brand strategy, advertising, digital, customer experience, and social media engagement, following a competitive pitch held in July 2025.

Audi Singapore has appointed Joy Communications as its official creative agency on record, following a competitive pitch held in July 2025. The appointment spans two years with the option to extend for another two. Under the partnership, Joy Communications will oversee the full spectrum of the Audi brand’s communications, including brand strategy and advertising, and on-ground activations. The agency will also focus on digital, customer experience (CX), and social media engagement.

Joshua Lee, managing director of Joy Communications, expressed his excitement about the partnership, stating, “We are honoured and thrilled to have earned Audi’s trust. This opportunity to partner with such an iconic brand represents an exciting new chapter for us.”

Jamie Lee, general manager of Audi Singapore, welcomed Joy Communications and Play Digital as the brand’s new partners, saying, “The team’s performance stood out throughout the pitch, demonstrating a deep understanding of our brand and a clear strategic vision for future growth. We have complete confidence that this collaboration will drive innovation, elevate Audi’s presence, and deliver exceptional results.”

This appointment rounds out Audi’s agency network in Singapore, following the appointment of TEAM LEWIS as its agency of record for public relations in October 2025.