BINDIYA BHATT TO LEAD INTERNATIONAL BRANDS AT MYNTRA LUXE

Myntra has appointed Bindiya Bhatt as Vice-President International Brands and Omnichannel for its luxury division. With nearly 12 years at the company and 16 years of industry experience, Bhatt will oversee international brands across India, spanning online and omnichannel journeys. She previously headed Myntra’s women and kids category until March.  

Myntra has announced the appointment of Bindiya Bhatt as Vice-President International Brands and Omnichannel for its luxury arm, Myntra Luxe. In her new role, Bhatt will spearhead the international brands category across India, shaping both online and omnichannel journeys as the company strengthens its premium offering.  

Bhatt’s association with Myntra spans almost 12 years, during which she has played a pivotal role in building and scaling key categories. Until March this year, she was leading the women and kids segment as Business Head, driving growth and expanding the platform’s reach in these crucial markets.  

With 16 years of experience across Retail, E-Commerce, and Consumer Brands, Bhatt brings deep expertise in P&L management, market share expansion, and cross-functional leadership. Her appointment underscores Myntra’s focus on enhancing its luxury portfolio and delivering seamless experiences for global brands in India.  

This move reflects Myntra Luxe’s ambition to consolidate its position as a destination for international fashion and lifestyle labels, while leveraging Bhatt’s proven track record in category leadership and brand building.