The APAC Effie Awards has announced its 2026 jury, led by Danielle Jin of Visa Asia Pacific as Chairperson, alongside Cheryl Goh of Grab and Dheeraj Sinha of McCann India as Heads of Jury. The diverse panel includes leaders from agencies, brands, and media, tasked with evaluating Asia Pacific’s most effective campaigns.
The APAC Effie Awards, one of the most prestigious recognitions for marketing effectiveness, has revealed its jury lineup for 2026, promising a robust evaluation of the region’s most impactful campaigns. At the helm is Danielle Jin, Senior Vice President and Chief Marketing Officer at Visa Asia Pacific, serving as Jury Chairperson. She is joined by Cheryl Goh, Group Head of Marketing, Sustainability, Loyalty and Support at Grab, and Dheeraj Sinha, CEO of McCann India, who will serve as Heads of Jury, underscoring the balance between client-side leadership and agency expertise.
The jury spans a wide spectrum of disciplines, featuring agency leaders such as Andreas Krasser of Omnicom Advertising, Masaya Asai of Droga5 Japan, and Nicolas Courant of Ogilvy Singapore, alongside brand custodians like Amir Widjaya of CIMB Niaga, Edward Bell of Cathay, and Stephanie Ng of HSBC. Media and technology voices are also represented, with figures like Joe Braithwaite of Google Southeast Asia and Fern Canning of Tencent adding digital depth to the panel.
This diversity ensures that campaigns will be judged not only on creativity but also on measurable business impact, cultural resonance, and innovation across platforms. The inclusion of leaders from finance, FMCG, tourism, automotive, and hospitality sectors highlights the awards’ commitment to reflecting Asia Pacific’s dynamic marketplace.
The Effies have long been regarded as the gold standard for effectiveness, rewarding work that drives results rather than just creative acclaim. For 2026, the jury’s composition signals a heightened focus on sustainability, digital transformation, and consumer engagement, aligning with the evolving priorities of brands and agencies in the region.
As Asia Pacific continues to be a hub of marketing innovation, the Effie Awards jury will play a pivotal role in spotlighting campaigns that not only capture attention but also deliver tangible outcomes. With such a formidable panel, the 2026 edition promises to set new benchmarks for effectiveness in the industry.
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