Bisleri International has appointed Shahid Kapoor as brand ambassador for Bisleri Limonata, launching its digital-first campaign #DoubleTheChill. Set against the Amalfi Coast, the campaign highlights the beverage’s lemon and mint fusion. Kapoor’s energy and appeal aim to strengthen Limonata’s youthful positioning, fostering deeper engagement through vibrant, contemporary storytelling.
Bisleri International has appointed Shahid Kapoor as the brand ambassador for Bisleri Limonata, unveiling its digital-first campaign #DoubleTheChill. Set against the Amalfi Coast, the campaign highlights the beverage’s lemon and mint fusion, aiming to strengthen its youthful appeal through contemporary storytelling and vibrant brand engagement.
Beverage company Bisleri International has announced Bollywood actor Shahid Kapoor as the new face of Bisleri Limonata, marking the brand’s first collaboration with the star. The appointment coincides with the launch of its digital-first campaign, #DoubleTheChill, designed to sharpen Limonata’s positioning in the lemon-based beverage category.
Shot against the picturesque Amalfi Coast, renowned for its lemons, the campaign captures the refreshing fusion of lemon and mint that defines Limonata. Kapoor’s effortless energy and wide appeal bring the brand’s playful personality to life, ensuring strong resonance with younger audiences. The narrative blends zest and coolness, offering a contemporary take on refreshment that is both distinctive and memorable.
Jayanti Khan Chauhan, Vice-Chairperson of Bisleri International, said: “We’re excited to collaborate with Shahid Kapoor to capture the playful essence of Limonata, set against the vibrant backdrop of the Amalfi Coast, renowned for its famous lemons. The #DoubleTheChill campaign brings to life the refreshing fusion of lemon and mint, offering a unique take on refreshment that resonates strongly with younger audiences. This partnership is a key step in our journey to scale the brand and foster deeper engagement through lively, high-spirited storytelling.”
With this campaign, Bisleri Limonata continues to strengthen its connect with consumers by combining striking visuals, celebrity association and a clear product proposition. The digital-first approach ensures wide reach and engagement, reinforcing Bisleri’s ambition to scale the brand and deepen its presence among India’s youth.
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