BOOPIN STRENGTHENS LEADERSHIP WITH KEY APPOINTMENTS IN UAE AND REGIONAL CREATIVE OPERATIONS

Boopin has announced two senior leadership appointments, naming Christine Najarian as General Manager – UAE and Ramzy Haddad as Regional Executive Creative Director. The moves signal the agency’s focus on strengthening operational and creative leadership as it enters a new phase of growth across markets and disciplines.

Boopin, one of the region’s fastest-growing independent agencies, has announced two significant leadership appointments that mark a new chapter in its expansion journey. Christine Najarian has been promoted to General Manager – UAE, while Ramzy Haddad has joined as Regional Executive Creative Director. The dual appointments reflect Boopin’s intent to reinforce its operational and creative leadership as it prepares for its next phase of growth in the Middle East and beyond.

Najarian’s promotion comes after her impactful tenure as Regional Business Director, where she played a pivotal role in accelerating growth across major accounts, strengthening client relationships, and scaling the agency’s capabilities across markets. In her new role, she will oversee Boopin’s UAE operations, with responsibilities spanning performance and operations, client partnerships, and leadership of teams across strategy, media, performance, content, PR, and creative. Her appointment underscores the agency’s confidence in her ability to drive sustainable growth and deliver meaningful business outcomes for clients in a highly competitive market.

“Christine brings strong commercial acumen, operational discipline and a clear vision for growth,” said Shadi Abdulhadi, Founder and CEO of Boopin. “Her impact over the past year has been instrumental, and this appointment reflects our confidence in her ability to lead and scale our UAE business as we enter our next phase of expansion.” Najarian herself expressed enthusiasm about the opportunity, noting, “I’m excited to step into the role at such a pivotal time for the agency. My focus will be on driving sustainable growth, strengthening partnerships and building high-performing, integrated teams that deliver meaningful business outcomes for our clients.”

Alongside Najarian’s promotion, Boopin has welcomed Ramzy Haddad as Regional Executive Creative Director. Haddad brings more than two decades of experience in integrated advertising, branding, and communications across the MENA region, having held senior roles at leading agencies including Wunderman, Y&R, Publicis, M&C Saatchi, Fullstop (Webedia Arabia), and RAPP (Omnicom). His appointment signals Boopin’s ambition to elevate its creative output and embrace innovation, particularly in the realm of AI-driven creativity. Haddad will oversee creative operations across Boopin’s 12 offices, nurturing talent and leading teams to push boundaries and deliver work that drives real business impact.

“Ramzy brings the kind of creative leadership that matches our ambition,” Abdulhadi said. “His track record speaks for itself – he knows how to elevate creative output, push boundaries, and deliver work that drives real business impact.” Haddad’s arrival is expected to strengthen Boopin’s creative culture, positioning the agency to deliver cutting-edge campaigns that resonate with audiences across diverse sectors and geographies. His focus on innovation and AI-driven creativity reflects the evolving demands of the industry, where technology and storytelling increasingly intersect.

The appointments of Najarian and Haddad come at a crucial juncture for Boopin. As the agency continues to expand its footprint and capabilities, the need for strong leadership across both operational and creative domains has become paramount. Najarian’s proven ability to scale business operations and foster client trust complements Haddad’s expertise in creative leadership, offering Boopin a balanced and dynamic leadership team poised to drive growth. Together, they represent the agency’s commitment to building integrated teams that can deliver holistic solutions to clients navigating complex and rapidly changing markets.

Boopin’s decision to strengthen its senior leadership reflects broader trends in the advertising and communications industry, where agencies are increasingly required to balance operational efficiency with creative innovation. By appointing leaders with deep expertise in both areas, Boopin is positioning itself to meet the evolving needs of clients who demand measurable business outcomes alongside bold, boundary-pushing creative work. The agency’s emphasis on AI-driven creativity also signals its readiness to embrace technological transformation, ensuring that its campaigns remain relevant and impactful in a digital-first world.

For Najarian, the challenge lies in sustaining growth while deepening client partnerships and building high-performing teams. Her focus on operational discipline and commercial acumen will be critical in ensuring that Boopin’s UAE operations remain agile and responsive to market demands. For Haddad, the task is to inspire and lead creative teams across multiple offices, fostering a culture of innovation that can translate into work that not only captures attention but also drives tangible results. Together, their leadership is expected to shape Boopin’s trajectory as it continues to expand regionally and globally.

As Boopin enters its next phase of growth, the appointments of Najarian and Haddad highlight the agency’s strategic priorities: strengthening client relationships, scaling operations, and elevating creative output. With a leadership team that combines operational expertise and creative vision, Boopin is well-positioned to navigate the challenges of a dynamic industry and deliver value to clients across sectors. The agency’s commitment to innovation, integration, and impact underscores its ambition to remain a leading player in the region’s advertising and communications landscape.

In announcing these appointments, Boopin has signaled not just a change in leadership but a renewed focus on growth, creativity, and client success. As Najarian and Haddad step into their new roles, the agency’s future looks set to be defined by a blend of operational excellence and creative innovation, ensuring that Boopin continues to make its mark in the industry.