ElevenLabs has announced a global competition inviting creators to craft the world’s catchiest advertisement, with $100,000 in prizes at stake. Open until 1 November 2026, the contest highlights the company’s multimodal AI platform, trusted by over 7.5 million users, offering voice, music, video, dubbing and image generation across 90+ languages.
ElevenLabs, the fast-rising generative AI company, is putting its technology and community to the test with the launch of a global advertising challenge. The competition, open until 1 November 2026, invites participants aged 18 and above to create what the company calls “the world’s catchiest ad.” With $100,000 in prizes on offer, the contest is designed to showcase both the creative potential of ElevenLabs’ multimodal platform and the ingenuity of its global user base.
The challenge comes at a time when AI-generated content is rapidly reshaping the advertising industry. ElevenLabs’ platform, already recognised as the number one most realistic voice AI, has expanded into a multimodal workspace that allows users to generate voice, music, sound effects, video and images without the need for cameras or microphones. This integrated approach positions the company as a one-stop creative hub, enabling brands and individuals to produce polished campaigns with unprecedented ease.
A key feature of the platform is its dubbing capability in more than 90 languages, allowing advertisers to reach audiences across borders with culturally adapted messaging. This global reach is central to the competition, which encourages entrants to think beyond local markets and craft ads that resonate universally. By lowering technical barriers, ElevenLabs is betting that creativity, rather than production resources, will define the next wave of advertising innovation.
The company’s credibility is reinforced by its adoption among more than 7.5 million creators and brands worldwide. High-profile names such as Adobe, Microsoft, Epic Games and DoorDash are already leveraging ElevenLabs’ technology, underscoring its relevance across industries from design and gaming to food delivery. For these partners, the platform’s ability to blend audio-visual elements seamlessly into campaigns offers a competitive edge in engaging audiences.
The contest also reflects a broader trend in advertising: the shift from static, one-dimensional messaging to immersive, interactive experiences. ElevenLabs’ multimodal tools allow ads to move beyond slogans and visuals, incorporating soundscapes, voices and dynamic video to create richer emotional connections. In this sense, the competition is not just about producing a catchy ad but about redefining what “catchy” means in an era of AI-driven creativity.
Entrants must subscribe to the platform to participate, with terms applying to ensure fairness and compliance. The company has framed the challenge as both a celebration of its technology and a community-driven experiment in creativity. By offering substantial prizes, ElevenLabs is signalling its commitment to nurturing talent and encouraging experimentation at scale.
As the deadline approaches, the industry will be watching closely to see what emerges from the competition. Whether it produces a single standout campaign or a wave of innovative approaches, the contest is likely to highlight how AI is democratising advertising, making high-quality production accessible to anyone with an idea and a willingness to experiment.
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