Advertising
ŠKODA ITALIA AND PANTONE UNVEIL GREEN FLOW: A COLOUR THAT DEFINES CONFIDENCE
Škoda Italia has partnered with Pantone to create Green Flow, a mineral-inspired shade that embodies clarity, curiosity, and quiet confidence. More than a...
COACH INVITES GEN Z TO ‘EXPLORE YOUR STORY’ IN GLOBAL CAMPAIGN CELEBRATING THE POWER OF SHARED NARRATIVES
Coach has launched Explore Your Story, a global, co-created campaign with Gen Z communities from the US to China. Featuring Elle Fanning and...
INNOCEAN BERLIN LAUNCHES GERMANY’S LARGEST FILM JOB-SHADOWING PLATFORM
INNOCEAN Berlin has unveiled Germany’s largest film job-shadowing platform under the NewMotion Programme, backed by BMWi, BKM, FFA, Netflix, Prime Video, and Amazon...
MCDONALD’S AND MCCANN NEW ZEALAND PROVE THAT ONE WORD IS ENOUGH
McDonald’s latest out-of-home campaign in New Zealand strips branding to its bare essentials, relying on a single word and iconic menu items to...
MUMBAI’S HEART BEATS IN UNITY
Mumbai, a city of contrasts and constant motion, finds its spirit mirrored in Unity Bank’s new film by Whyness. Celebrating generosity and resilience,...
PMAR 2026: India’s ₹1.55 Lakh Crore Ad Market Turns 60% Digital as Retail Media and MSMEs Redraw the Map
The Pitch Madison Advertising Report 2026 reveals India’s advertising market has reached ₹1.55 lakh crore under an expanded definition, with Digital commanding a...
HEINEKEN UK LAUNCHES CRUZCAMPO SEVILLA ORANGE TO REFRESH BEER MARKET
Heineken UK has unveiled Cruzcampo Sevilla Orange, a 3.3% ABV lager infused with the zesty flavour of Seville oranges. Available from March in...
VISIT DUBAI’S CAMPAIGN PROVES STORYTELLING IS THE NEW STANDARD IN TOURISM ADVERTISING
Dubai’s latest tourism campaign, The Hyperbolist, directed by Tom Hooper, redefines advertising by prioritising entertainment and narrative depth. Through a playful dinner party...
