Advertising
MCDONALD’S AND MCCANN NEW ZEALAND PROVE THAT ONE WORD IS ENOUGH
McDonald’s latest out-of-home campaign in New Zealand strips branding to its bare essentials, relying on a single word and iconic menu items to...
MUMBAI’S HEART BEATS IN UNITY
Mumbai, a city of contrasts and constant motion, finds its spirit mirrored in Unity Bank’s new film by Whyness. Celebrating generosity and resilience,...
PMAR 2026: India’s ₹1.55 Lakh Crore Ad Market Turns 60% Digital as Retail Media and MSMEs Redraw the Map
The Pitch Madison Advertising Report 2026 reveals India’s advertising market has reached ₹1.55 lakh crore under an expanded definition, with Digital commanding a...
HEINEKEN UK LAUNCHES CRUZCAMPO SEVILLA ORANGE TO REFRESH BEER MARKET
Heineken UK has unveiled Cruzcampo Sevilla Orange, a 3.3% ABV lager infused with the zesty flavour of Seville oranges. Available from March in...
VISIT DUBAI’S CAMPAIGN PROVES STORYTELLING IS THE NEW STANDARD IN TOURISM ADVERTISING
Dubai’s latest tourism campaign, The Hyperbolist, directed by Tom Hooper, redefines advertising by prioritising entertainment and narrative depth. Through a playful dinner party...
ADFEST 2026: CREATIVITY ROOTED IN CONTEXT, CULTURE AND CHANGE
ADFEST 2026 returns to Pattaya this March, celebrating Asia-Pacific’s creative brilliance with global account wins, cultural resonance, and social impact. Jurors including Ajay...
8887 LAUNCHES AT ODEON MALL, CHIKKADPALLY – A NEW DESTINATION FOR CURATED FASHION
A new chapter in fashion and lifestyle retail begins with the grand opening of 8887, a first-of-its-kind multi-brand fashion destination at Odeon Mall,...
CARATLANE’S ‘DANCING HEARTS’ FILM LETS LOVE SPEAK THROUGH MOVEMENT
CaratLane’s new film ‘Dancing Hearts’, captures the rhythm of modern love through dance. The narrative unfolds with hesitations, joy, and quiet certainty, culminating...
