AGENCY
PEPSICO HANDS GLOBAL MEDIA MANDATE TO PUBLICIS GROUP, ENDING TWO-DECADE OMD PARTNERSHIP
PepsiCo has appointed Publicis Groupe as its exclusive global media partner, replacing Omnicom’s OMD after more than 20 years. The French holdco will...
SWEATSHOP WINS SCOOT’S GLOBAL SOCIAL MANDATE
Scoot, the low-cost subsidiary of Singapore Airlines, has appointed independent creative agency Sweatshop as its global social agency of record after a closed-door...
THINKERBELL INVITES FILLIES, SHOW PONIES, AND WORK HORSES TO 2026
The Victoria Racing Club has once again partnered with indie agency Thinkerbell to extend its acclaimed ‘Fancy a Gallop?’ brand platform, unveiling a...
REFIL APPOINTS THE DIGITAL PICNIC AS LEAD DIGITAL AGENCY
Emerging protein snack brand ReFil has appointed independent full-service digital marketing agency The Digital Picnic as its lead digital agency in Australia. The...
MONZO LAUNCHES AMBITIOUS ‘GET BUSY LIVING’ PLATFORM
Monzo has launched Get busy living, its largest integrated campaign to date, created by BBH London. Built on the idea that effortless money...
MELBOURNE PARK APPOINTS THINK HQ AS CREATIVE AGENCY PARTNER
Melbourne Park has appointed Think HQ as its creative agency partner on a 12‑month retainer. The agency will lead always‑on and seasonal campaigns...
BBDO INDIA WINS INTEGRATED CREATIVE MANDATE FOR LT FOODS’ DAAWAT BRAND
BBDO India has been appointed as the integrated creative partner for LT Foods’ flagship rice brand DAAWAT, consolidating brand strategy, advertising, digital, social...
IKEA ALSULAIMAN APPOINTS FP7 MCCANN AS CREATIVE AGENCY OF RECORD
IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record across Saudi Arabia and Bahrain, expanding its partnership with Middle East...
