AGENCY
OMNICOM TO MERGE MEDIAHUB AND HEARTS & SCIENCE INTO GLOBAL NETWORK
Omnicom is merging Mediahub and Hearts & Science into a single global network, marking a major step in its integration strategy following the...
CATHAY PACIFIC RENEWS GLOBAL AGENCY MANDATE WITH PUBLICIS GROUPE
Cathay Pacific has renewed its global agency mandate with Publicis Groupe following a comprehensive review process. The partnership will see Publicis continue to...
SICK LEAVE FOR COWS WINS GRAND PRIX AT CANNES LIONS 2026
Kenya’s Too Good Foods, with The Partnership Agency Nairobi, has won the Cannes Lions 2026 Grand Prix in the Sustainable Development Goals category...
NIKHIL KAMATH’S WTF ACQUIRES BTG TO STRENGTHEN INDIA’S INDEPENDENT CREATIVE AGENCY ECOSYSTEM
Nikhil Kamath-led WTF has acquired Mumbai-based creative agency BTG (By The Gram), its second deal in the creative services space after One Hand...
VIRTUE ASIA LAUNCHES NEXT-GENERATION AGENCY IN MIDDLE EAST
VIRTUE Asia has taken over VIRTUE’s Middle East operation to launch VIRTUE mena, a culture-led, entertainment-first agency headquartered in Dubai. Led by Tarek...
BELIEVABILITY BECOMES THE NEW BOTTOM LINE IN APAC
Ogilvy’s APAC 2026 Believability Index reveals that 93% of consumers disengage silently when trust in a brand is lost, with nearly half ceasing...
OGILVY CROWNED CANNES LIONS NETWORK OF THE YEAR
Ogilvy has been named Network of the Year at the Cannes Lions International Festival of Creativity for the third time in five years,...
FUJIFILM AUSTRALIA APPOINTS HELLO AS FULL-SERVICE AGENCY OF RECORD
FUJIFILM Australia has appointed Hello as its full-service agency of record for the Photo Imaging Division, spanning Instax™, Fujifilm Photos and QuickSnap. The...
