AHMED SABRI JOINS DUBAI HOLDING AS MARKETING DIRECTOR

Ahmed Sabri has joined Dubai Holding as Marketing Director, bringing more than 18 years of marketing leadership experience across the Middle East and North Africa. His appointment follows nearly two years as Country Director – Marketing & Communications at Bayut.com and marks another significant step in his career across leading global brands and organisations.

Ahmed Sabri has taken on a new leadership role at Dubai Holding as Marketing Director, bringing extensive experience in brand development, strategic communications and business growth to one of the UAE’s prominent investment and diversified business groups.

The appointment marks a new chapter in Sabri’s career, which spans more than 18 years across the Middle East and North Africa (MENA) region. Over this period, he has built a strong professional track record in marketing leadership, with experience spanning brand building, commercial growth strategies and the management of high-performing teams.

Before joining Dubai Holding, Sabri served as Country Director – Marketing & Communications at Bayut.com, one of the region’s established property portals. He was associated with the company for nearly two years, overseeing marketing and communications responsibilities in a market where digital platforms, consumer engagement and brand differentiation play an increasingly important role in shaping business performance.

His move to Dubai Holding brings together his experience in consumer-facing brands, technology-driven businesses and integrated marketing communications. The appointment also reflects the importance of experienced marketing leadership in managing corporate reputation, strengthening brand positioning and supporting business objectives across diverse sectors.

Sabri’s professional journey includes associations with several internationally recognised organisations, including Majid Al Futtaim, Vodafone, McCann Worldgroup, Saatchi & Saatchi and Nestlé. These experiences have given him exposure to different aspects of the marketing ecosystem, from corporate brand management and consumer engagement to advertising, strategic planning and communications.

His association with Majid Al Futtaim provided experience within a diversified business environment, while his time with Vodafone and Nestlé offered exposure to large-scale consumer brands operating in competitive international markets. His professional connections with McCann Worldgroup and Saatchi & Saatchi also brought an agency-side perspective to his understanding of brand strategy and creative communications.

The combination of corporate, agency and consumer marketing experience is particularly relevant in the contemporary business environment, where marketing directors are expected to balance long-term brand building with measurable commercial outcomes. The role increasingly involves understanding changing consumer expectations, navigating digital transformation and ensuring consistency across multiple communication channels.

For Dubai Holding, Sabri’s appointment adds a seasoned marketing professional with regional knowledge and experience across multiple industries. His understanding of the MENA market, combined with exposure to established international brands, provides a broad foundation for contributing to the organisation’s marketing priorities.

Dubai’s business landscape has become increasingly competitive, with organisations investing in brand differentiation, digital engagement and integrated communication strategies to strengthen their market presence. In this environment, marketing leadership extends beyond conventional promotional activities to encompass reputation management, stakeholder engagement and sustainable business growth.

Sabri’s transition from Bayut.com to Dubai Holding represents a continuation of a career shaped by diverse marketing challenges and leadership responsibilities. With more than 18 years of experience behind him, his new position places him in a broader corporate environment where strategic marketing and brand leadership will remain central to organisational growth.