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L’ORÉAL SECURES EXCLUSIVE BEAUTY PARTNERSHIP WITH EUROPE’S LARGEST INDOOR ARENA
L’Oréal has become the exclusive beauty partner of the Plenitude Arena, Europe’s largest indoor entertainment venue. The two-year partnership goes beyond sponsorship, focusing...
CLARYX LAUNCHES WITH HUMAN-CENTRED CYBERSECURITY VISION
Claryx, unveiled by The Bract Agency, enters the cybersecurity arena with a brand identity that rejects fear-driven conventions. Built on clarity, trust, and...
NEUTROGENA CHALLENGES SKINCARE TRENDS WITH ‘BREAK THE RULES’
Neutrogena has launched a new global brand platform, “Break the Rules”, urging consumers to prioritise dermatologist-backed science over viral beauty trends and AI-driven...
RADICO KHAITAN TARGETS PREMIUM GROWTH IN FY27
Radico Khaitan is projecting a stronger FY27, driven by premiumisation, rising demand for white spirits, and margin expansion. With net sales crossing Rs...
MANUJAYA FERNANDO APPOINTED GENERAL MANAGER SALES & MARKETING FOR ADAARAN RESORTS AND HERITANCE AARAH
Aitken Spence Hotels has promoted Manujaya Fernando to General Manager – Sales & Marketing for its Maldives portfolio, overseeing Adaaran Resorts and Heritance...
GINGER ROOT COMES ALIVE IN DICKIE’S BOLD IDENTITY
Pendo has crafted a raw, festival-inspired identity for Vancouver’s Dickie’s Ginger by transforming sliced ginger roots into characters with eyes. The design rejects...
MENTOS BRINGS FRESH ACTION TO INDIA’S CANDY MARKET
Mentos has launched Fresh Action in India, a Menthol Eucalyptus hard candy with a transparent shell and blue liquid centre. Priced at ₹1,...
IBM ELEVATES TUHINA PANDEY TO VICE PRESIDENT, MARKETING, ASIA PACIFIC
IBM has promoted Tuhina Pandey to vice president, marketing, for Asia Pacific. Announcing the move on social media, Pandey said she will lead...
