Branding
MCDONALD’S INDIA REUNITES WITH SARA ARJUN, BLENDING NOSTALGIA WITH A NEW GENERATION OF FANS
McDonald’s India – North and East has appointed actor Sara Arjun as its new brand ambassador, reviving a familiar face from its earlier...
SEAWEED MAKES A SPLASH AS FUNCTIONAL BEVERAGE START-UP SECURES $13M TO SCALE MARINE NUTRITION
Aqua Theon has raised $13 million in seed funding, including $5 million for its marine plant-based beverage brand OoMee. Built around seaweed ingredients...
JEAN’S WEST UNVEILS A CAPSULE WHERE DENIM MEETS HERITAGE
Jean’s West launches a capsule collection that reimagines denim through the lens of heritage and contemporary style. Inspired by the Far West, the...
TALKING RAIN AND MARS UNVEIL SPARKLING ICE X LIFE SAVERS COLLABORATION
Talking Rain has partnered with Mars to launch Sparkling Ice x Life Savers, a vibrant new line of sparkling water flavours inspired by...
PATH WATER TARGETS SPORTS DRINK MARKET WITH ZERO-SUGAR ELECTROLYTE LINE
PATH Water is entering the $11.5 billion sports drink market with a new zero-sugar electrolyte beverage, PATH Sports Hydration. Packaged in refillable aluminium...
FROM PRIVATE LABEL TO AFFORDABLE LUXURY: CARE REINVENTS PERSONAL CARE AT ALBERT HEIJN
Albert Heijn’s exclusive personal care brand Care has undergone a major repositioning led by Brand Potential Benelux. Moving beyond its price-led private label...
LILLET BLANC 0%: A SOPHISTICATED SIP WITHOUT THE SPIRIT
Maison Lillet unveils its first alcohol-free expression, Lillet Blanc 0%, blending French savoir-faire with mindful drinking. Launching in Germany and Austria this April,...
BROWN-FORMAN SETS SIGHTS ON INDIA’S PREMIUM SPIRITS MARKET
U.S. liquor giant Brown-Forman, maker of Jack Daniel’s, plans to introduce premium brands including El Jimador and Herradura tequila and Benriach whisky in...
