Branding
PRICKLEE REBRANDS AS NATURAL HYDRATION LEADER WITH $2M BOOST
Pricklee has rebranded from “cactus water” to “natural hydration” as it eyes mainstream growth, backed by a $2 million seed round featuring Whole...
STARBUCKS INDIA INTRODUCES PROTEIN COLD FOAM ADD-ON THROUGH PARTNERSHIP WITH SUPERYOU
Starbucks India has partnered with nutrition brand SuperYou to launch a protein-enriched cold foam add-on across more than 500 stores nationwide. Priced at...
SPINDRIFT BREAKS NEW GROUND WITH ICED TEA LAUNCH
Spindrift is expanding beyond sparkling water with its first non-carbonated line, Spindrift Iced Tea. Featuring four fruit-forward flavours, the range debuts in 12...
SPRITE UNVEILS LIMITED-EDITION BASKETBALL CANS CELEBRATING NBA TEAMS AND UNRIVALED STARS
Sprite has launched limited edition cans celebrating 17 National Basketball Association teams and players from the Unrivaled women’s three-on-three league, extending its long-running...
MAD MUSE BRANDING BY BLOOM BÜRO REIMAGINES TONIC PACKAGING AS A CATALYST FOR HOME MIXOLOGY
Bloom Büro has unveiled Mad Muse, a bold new brand identity for two tonic-based product lines designed to inspire home mixology. Through striking...
ESTÉE LAUDER MOVES TO FULLY ACQUIRE FOREST ESSENTIALS IN BET ON GLOBAL LUXURY AYURVEDA
Estée Lauder Companies will acquire the remaining stake in Indian luxury Ayurvedic beauty brand Forest Essentials, deepening an 18-year partnership. The deal, expected...
NISSAN LEAF NAMED FINALIST FOR 2026 WORLD CAR OF THE YEAR AND WORLD ELECTRIC VEHICLE
The all-new Nissan LEAF has secured a place among the top three finalists for both the 2026 World Car of the Year and...
AB INBEV OPENS DOORS TO NATIONAL GEOGRAPHIC AS BREWING INNOVATION SHAPES THE FUTURE OF BEER
Global brewer AB InBev has showcased its latest brewing innovations to National Geographic at its headquarters in Leuven, Belgium. The interaction highlights advances...
