Branding
VITAL PROTEINS COLLAGEN SPARKLING BRINGS BEAUTY TO HYDRATION
Vital Proteins introduces Collagen Sparkling, a refreshing wellness drink infused with VERISOL collagen peptides, Vitamin C, and zero sugar. Available in Strawberry Blossom,...
SKOOPY BRINGS SIMPLICITY TO EVERYDAY NUTRITION
Skoopy, created by Aupe Design Co, is a functional nutrition brand tailored for fast-paced lifestyles. With high-protein, zero-sugar, lactose- and gluten-free shakes, it...
PRICKLEE REBRANDS AS NATURAL HYDRATION LEADER WITH $2M BOOST
Pricklee has rebranded from “cactus water” to “natural hydration” as it eyes mainstream growth, backed by a $2 million seed round featuring Whole...
STARBUCKS INDIA INTRODUCES PROTEIN COLD FOAM ADD-ON THROUGH PARTNERSHIP WITH SUPERYOU
Starbucks India has partnered with nutrition brand SuperYou to launch a protein-enriched cold foam add-on across more than 500 stores nationwide. Priced at...
SPINDRIFT BREAKS NEW GROUND WITH ICED TEA LAUNCH
Spindrift is expanding beyond sparkling water with its first non-carbonated line, Spindrift Iced Tea. Featuring four fruit-forward flavours, the range debuts in 12...
SPRITE UNVEILS LIMITED-EDITION BASKETBALL CANS CELEBRATING NBA TEAMS AND UNRIVALED STARS
Sprite has launched limited edition cans celebrating 17 National Basketball Association teams and players from the Unrivaled women’s three-on-three league, extending its long-running...
MAD MUSE BRANDING BY BLOOM BÜRO REIMAGINES TONIC PACKAGING AS A CATALYST FOR HOME MIXOLOGY
Bloom Büro has unveiled Mad Muse, a bold new brand identity for two tonic-based product lines designed to inspire home mixology. Through striking...
ESTÉE LAUDER MOVES TO FULLY ACQUIRE FOREST ESSENTIALS IN BET ON GLOBAL LUXURY AYURVEDA
Estée Lauder Companies will acquire the remaining stake in Indian luxury Ayurvedic beauty brand Forest Essentials, deepening an 18-year partnership. The deal, expected...
